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Case In Point

B2B companies are driven by results. This section provides real-world case studies that show how successful B2B marketing teams are planning, executing and measuring their campaigns.

Sungard AS Uses Segmentation, New Creative to Boost Lead Conversion Rates by 75%

Sungard Availability Services (Sungard AS) provides disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program — an integrated mix of both online and offline campaigns — to generate a consistent flow of leads to the company’s sales force.  As a company that…

Predictive Lead Scoring Helps SmartBear Identify Untapped Opportunities

Marketing automation has certainly increased lead volume, but the focus now is on boosting quality. Progressive companies such as SmartBear Software are boosting lead quality with applications that analyze data and digital behaviors to predict which leads will convert. A recent webinar, hosted by Mintigo, discussed how traditional lead scoring…
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