Until recently, sales lead management was purely a numbers game – call enough prospects and if you spread enough chips across the table, the roulette table of sales will uncover a golden opportunity.
But in today’s digital age, with so much information available at your fingertips, the game has changed. The modern sales exec is like a honeybee on a summer day — which flowers will attract what bee at that particular moment? It’s all in the timing.
- Published in Demanding Views