COVID-19 Update

Content Mapping: How Content Creates A Path To Sales Success

brandi eppolitoIf you’re in content marketing or sales enablement, you may have heard the somewhat terrifying stat that nearly 70% of content doesn’t get used by the sales team. That’s right — more than two-thirds of content created by your marcom team isn’t being leveraged by those in your organization with a direct connection to the customer.

Subscribe to this RSS feed