Latest In: product marketing

AI artificial intelligence Outreach product marketing technology
Outreach Announces Abhijit Mitra As President Of Product & Technology

Outreach Announces Abhijit Mitra As President Of Product & Technology

Outreach, an AI sales platform, appointed Abhijit Mitra as its new President of Product and Technology. Mitra will lead…

Industry News October 27
Data management komprise product launches product marketing product strategy SaaS Sales Enablement
Startup 101: How To Manage A Product Marketing Launch

Startup 101: How To Manage A Product Marketing Launch

As a marketing communications director for Silicon Valley startups, I've worked on a dozen or more marketing product…

Demanding Views June 2
Hotjar hotjar engage pingpong product marketing product team research user experience ux testing
Hotjar Acquires PingPong To Launch Hotjar Engage For Product Teams

Hotjar Acquires PingPong To Launch Hotjar Engage For Product Teams

Hotjar is a product experience insights software designed to enable product teams to better empathize with their end-users…

Solution Spotlight April 26
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
key performance indicators kpis Loopsai machine-learning PLG product marketing productled growth seed funding
Loops.ai Generates $14M In Seed Funding

Loops.ai Generates $14M In Seed Funding

Loops.ai, a product growth platform, announced its public launch with $14 million in seed funding in a round…

Industry News November 22
customer success Data management Data Quality go to market GTM GTM strategies product marketing
B2B Tech Veterans Launch GTM Partners, A Go-To-Market Analyst Firm

B2B Tech Veterans Launch GTM Partners, A Go-To-Market Analyst Firm

Go-to-market (GTM) industry experts Sangram Vajre, Bryan Brown, Lindsay Cordell and Judd Borakove launched the first data-driven GTM analyst firm, GTM Partners.…

Industry News September 13
2012 Tech Marketing Planning Guidance Adam B. Needles Annuitas B2B B2B marketing B2B Services and Solutions Demand Gen Report demand generation field marketing Forrester inside sales lead generation lead management Lead Management Benchmarks Marketing product marketing sales teleprospecting
AdamBNeedles

Building A Better Demand Gen Organization: Putting Process Before People

By Adam B. Needles, Chief Strategy Officer, Annuitas Conventional wisdom in B2B demand generation is maturing. There's a…

Demanding Views December 27
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series