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Making The Leap From A Static To Real-Time Action Model For Predictive Selling

Anil kaul 580x388AI-enabled sales technologies have made predictive selling a reality by combining data and analytics to drive sales success. AI can help salespeople prioritize leads and make relevant product or service recommendations using data science to provide guidance. This frees the sales team to focus on the art of sales and build relationships that lead to new opportunities. 

Cracking The Code On B2B Technology Selling

1Steve HeuringIn the world of B2B technology, it used to be that marketing and sales efforts were primarily targeted at the IT department. But now more than ever, business decision makers are involved. According to Forrester Research, 73% of North American B2B technology spending is business-led or heavily influenced by business leaders. IT purchase decision makers now include general managers, business development executives and heads of functions such as marketing, finance and human resources—and many of these roles have their own technology budgets. Technology sellers need an approach that also speaks to the business decision maker.

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