Latest In: exacttarget

ABM Accountbased marketing CEO CMOs exacttarget future of b2b Terminus Tim Kopp
Former ExactTarget Exec Tim Kopp Shares Outlook On Future Of B2B, Plans For Growth As New CEO Of Terminus

Former ExactTarget Exec Tim Kopp Shares Outlook On Future Of B2B, Plans For Growth As New CEO Of Terminus

Bringing the unique perspective of the investment community as well as having built one of the top brands…

Industry News December 5
Active Audiences exacttarget Journey Builder salesforce Salesforce Connections Scott McCorkle
Salesforce Updates Marketing Cloud With New Email Features, Customer Mapping Tools

Salesforce Updates Marketing Cloud With New Email Features, Customer Mapping Tools

Salesforce has unveiled enhancements to its Marketing Cloud, including updated email, metrics and social media applications, along with…

Industry News June 17
CFO exacttarget fiscal 2014 revenue Graham Smith Q4 revenue salesforce
salesforce logo

Salesforce Reports 33% Revenue Increase, CFO Retiring

Salesforce announced its fiscal fourth quarter and full fiscal year results, which ended Jan. 31, 2014. The report…

Industry News March 4
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
B2B marketing Demand Gen Report df13 Dreamforce exacttarget Gartner Pardot Predictive Analytics Raab Associates Silverpop
Dreamforce logo

Dreamforce Roundup: Revamped Marketing Cloud, Mobile And Predictive Analytics

At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part…

Industry News November 26
df13 Dreamforce exacttarget Marketing Cloud Pardot salesforce
Screen Shot 2013-11-21 at 12.33.56 PM

Salesforce Unveils Revamped Marketing Cloud At #DF13

At Dreamforce this week, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud —…

Industry News November 21
email marketing exacttarget video analytics Vidyard
ExactTarget Vidyard LOGOS

Vidyard Develops App For ExactTarget

Vidyard, a video marketing platform provider, have announced the launch of the Vidyard app for ExactTarget, which is…

Industry News October 10
behavior segmentation data-driven customer intelligence exacttarget Journey Builder location-based messaging marketing cloud integration mobile email optimized content Predictive Analytics predictive content rich push salesforce Salesforce ExactTarget Marketing Cloud
ExactTarget NEW logo

ExactTarget Adds Salesforce Social Marketing Apps To Marketing Cloud

ExactTarget debuted the Salesforce ExactTarget Marketing Cloud, which will unite ExactTarget's email, mobile, web, marketing automation, analytics and…

Industry News September 19
David Raab email marketing exacttarget Gmail Gmail Tabs Howard Sewell Infusionsoft Mailstrom marketing automation Outlook Promotions inbox Raab Associates ReturnPath spam filters Spear Marketing Swizzle The Pedowitz Group
email marketing - shutterstock 75457654

Marketers Looking To Combat More Aggressive Email Filters

While the reports of the death of email have been greatly exaggerated, marketing emails are in danger of…

Industry News September 18
Email exacttarget HubExchange loyalty PunchTab
PunchTab Exact Target

PunchTab Launches Loyalty App For ExactTarget

PunchTab, a multichannel loyalty and engagement platform, has released a loyalty app that will work with ExactTarget. The…

Industry News August 8
a technology partner marketplace b2b marketers B2C marketers Compendium Compendium and Get Smart Content. event registrations exacttarget Facebook ad retargeting. ReadyTalk HubExchange including offerings from ReadyTalk marketing automationHubExchange kicked off with more than 50 apps QR code activation web conferencing
Hub Exchange

ExactTarget Opens App Marketplace

ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event…

Industry News July 19
Adobe Adobe's Marketing Cloud cross-channel campaign management Eloqua exacttarget marketing automation Neolane Oracle salesforce
Adobe-Neolane logo

Adobe To Buy Neolane For $600M To Fill Out Marketing Cloud

Adobe Systems Inc. agreed to acquire privately held Neolane, a provider of cross-channel campaign management technology, for approximately…

Industry News June 28
B2B marketing Business Intelligence and Analytics Demand Gen Report EdgeSpring exacttarget salesforce SlideAware Vijay Chakravarthy
SalesforceEdgeSpring

Salesforce Buys Analytics Firm EdgeSpring

Just a week after spending $2.5 billion on ExactTarget, Salesforce has acquired business intelligence and analytics startup EdgeSpring.…

Industry News June 14
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series