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Adam Blitzer exacttarget Vice President of B2B Marketing Automation
Adam Blitzer

Considering A Marketing Automation Solution? 5 Simple Tips for Implementation

By Adam Blitzer, Vice President of B2B Marketing Automation, ExactTarget I've seen marketing automation come a long way…

Demanding Views February 19
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Exact-Target 0154658

ExactTarget Unveils MobilePush Application, Updates To Mobile Capabilities

ExactTarget unveiled its MobilePush application, a tool designed to integrate app-level messaging that leverages engagement data from across…

Industry News January 30
B2B marketing campaign management cross channel Demand Gen Report email marketing exacttarget Forrester Research Gap Direct Jim Roemmer lead management lead nurturing marketing ROI social listening social media The Key To Successful Cross-channel Marketing

Marketers Discuss Cross-Channel Limitations, Top Technology Tools

There's no need to build the case for cross-channel marketing because it's already top of mind for a…

Industry News November 2
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