Latest In: Allocadia

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Customer-Centricity, Data, 1:1 ABM & More Take Center Stage At #SPS20, As Marketers Plan For The New Year

Customer-Centricity, Data, 1:1 ABM & More Take Center Stage At #SPS20, As Marketers Plan For The New Year

With a new year on the horizon, B2B organizations are taking the lessons they learned from 2020 and…

Industry News November 24
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What Type Of Marketing Technologists Do You Have On Your Team?

What Type Of Marketing Technologists Do You Have On Your Team?

As we look at the most important martech trends for the New Year, one thing becomes evident, and…

Demanding Views January 18
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Marketing Planning, Collaboration Tools Grow In Importance As Companies Strive To Increase Efficiency & Impact

Marketing Planning, Collaboration Tools Grow In Importance As Companies Strive To Increase Efficiency & Impact

B2B marketing teams continue to strive towards increasing their overall efficiency to produce programs that drive pipeline. Research…

Industry News August 15
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Allocadia Partners With Bizible To Help Marketers Better Understand Revenue Impact

Allocadia Partners With Bizible To Help Marketers Better Understand Revenue Impact

Allocadia, a marketing performance management solution, announced it has partnered with Bizible, a B2B marketing attribution and planning…

Industry News February 27
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New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018

New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018

2018 may introduce a climate of receding marketing budgets, according to the most recent Gartner 2017-2018 CMO Spend…

Industry News January 3
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National Instruments Achieves Greater Visibility Into Marketing Investments

National Instruments Achieves Greater Visibility Into Marketing Investments

National Instruments, a high-tech hardware and software company, partnered with Allocadia, a marketing performance management software company, to…

Case Studies March 29
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Allocadia Launches Marketing Performance Dashboards

Allocadia Launches Marketing Performance Dashboards

Allocadia's Marketing Performance Management (MPM) dashboards are designed to help marketers better understand where to invest their budget.

Solution Spotlight January 30
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Allocadia Unveils Data Integration Framework For Performance Management Tool

Allocadia Unveils Data Integration Framework For Performance Management Tool

Allocadia, a provider of marketing performance management software, introduced Allocadia Cloud Exchange, an integration framework designed to enable…

Industry News August 24
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