Effective Personalization Emerging As A Top Priority As B2B Brands Look To Keep Pace On Creating Relevant, Contextual Buyer Experiences

Personalization in B2B marketing has been talked about for over decade, but actual execution has been limited. That is expected to change quickly and dramatically, according to several speakers at the 2018 B2B Marketing Exchange.

Given the amount of data, intelligence  and applications  now available for B2B marketers, industry experts predicted hyper-level personalization similar to what is seen in consumer marketing is the new norm.

#B2BMX Keynote: Brian Solis On Driving Innovation With A Human Mindset

Taking a human-centered view of the buyer, the customer and the customer’s customer, and learning about their journey to find new ways to engage them through emerging touch points is becoming table stakes for B2B marketers in today’s digital age. 

The B2B Marketing Exchange kicked off with a keynote presentation from Brian Solis, Author and Analyst at the Altimeter Group titled: Humanizing The B2B Decision-Making Journey, where he emphasized the importance of learning about your customer’s journeys and catering to them through experiences and messaging that can resonate and evolve with them. 

Disruption Leads To Innovation: Reinventing Traditional Marketing For The Mobile Age

At Demand Gen Report’s annual B2B Marketing Exchange, roughly 1,000 B2B marketing and sales professionals gathered to learn about the tech, strategies and trends disrupting the marketplace. As digital disruption from companies such as Uber and Tinder changes personal expectations for people outside of the office, decision makers within companies look for a similar streamlined customer experience that is becoming more and more available via the mobile device.

Content Still Missing The Mark With Buyers & Sellers: SiriusDecisions Analysts To Share Strategies To Avoid Content Disconnects At #B2BMX

Despite substantial investments in expanding their content library to engage buyers, research from SiriusDecisions shows messaging is still missing the mark with audiences and internal sales teams. 

The challenges around creating audience-centric content and getting sales teams to successfully utilize that content will be addressed in two of sessions during the B2B Marketing Exchange, taking place next week (February 19-21) in Scottsdale, AZ. Analysts from SiriusDecisions, Phyllis Davidson and Rachel Young, will be kicking off our Content2Conversion and Sales Impact Summit tracks (respectively), at the event, and Demand Gen Report caught up with the two thought leaders to get a preview of their sessions.

3 Reasons Why B2BMX Is Worth The Trip To Arizona

B2B marketers have plenty of events to choose from throughout the year. Everywhere you look, it seems there is a new one popping up and someone is trying to convince you to attend or your organization to sponsor it. But not all events are created equal. Especially when it comes to the quality of content and the value of sponsorship. Some just reign supreme over others.

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