Neolane, a provider of marketing automation and conversational marketing technology, recently reported $44 million in revenue, a 47% year-over-year growth in 2011. Neolane also reported a 50% increase in its global employee headcount, focusing on expanding its sales, product development and customer support and services capabilities.
The company also announced key platform enhancements, including social marketing capabilities. Primarily enterprise-class B2C and B2B organizations, Neolane customers utilize conversational marketing strategies as part of the overall platform, designed to improve customer engagement by integrating the marketing experience across inbound and outbound communications channels, including social and mobile. New Neolane customers added in 2011 include barnesandnoble.com, Carrefour Bank, Clarins Group, Club Med, Eircom, Fresh, Inc., Mercedes Benz UK, Nissan Europe, Ozon and Redcats.