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The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs

Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is the New Black.” Instead, consumer preferences are quickly transforming the business world, and forward-thinking brands are racing to create on-demand content hubs that meet modern B2B buyer expectations and are ready for their bingeing pleasure.

  • Published in Blog

Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to remain siloed as B2B or B2C point solutions. Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience.

AdRoll Launches B2B Business Unit Amid Rebrand

AdRoll has announced a corporate rebrand and unveiled a new B2B division called RollWorks in response to growing demands from B2B marketers to better align resources with sales. AdRoll Inc. will now operate as AdRoll Group and will include two separate divisions: the E-commerce Growth Platform for B2C brands and RollWorks for the B2B market. The newly rebranded AdRoll is now available nationwide.

Audience Data And Predictive Analytics Bring B2C Advantages To B2B Marketers

Travis Kaufman Feb 2016B2B marketers are often envious of their B2C counterparts getting all the cool stuff. But when the B2B crowd tries to learn a few tricks from their consumer-facing colleagues, they find that many B2C tactics are better suited to selling candy bars than copying machines. Plus, a candy bar isn’t usually a considered purchase with a long sales cycle and multiple influencers. Unless you have kids.

B2B Marketers Apply B2C Tactics To Boost Personalization, Customer Experience

Today’s B2B buyers expect a more personalized and omnichannel buying experience, which has many B2B organizations leveraging some common B2C tactics to meet their expectations. Mirroring the strategies used when making consumer purchases, B2B buyers are increasingly turning to social media, peer recommendations and mobile apps to gain control of the buying process and gather insights from colleagues.

Neolane Reports $47 Million in Revenue in 2011, Plans Aggressive Global Expansion for 2012


Neolane
, a provider of marketing automation and conversational marketing technology, recently reported $44 million in revenue, a 47% year-over-year growth in 2011. Neolane also reported a 50% increase in its global employee headcount, focusing on expanding its sales, product development and customer support and services capabilities. 

The company also announced key platform enhancements, including social marketing capabilities. Primarily enterprise-class B2C and B2B organizations, Neolane customers utilize conversational marketing strategies as part of the overall platform, designed to improve customer engagement by integrating the marketing experience across inbound and outbound communications channels, including social and mobile. New Neolane customers added in 2011 include barnesandnoble.com, Carrefour Bank, Clarins Group, Club Med, Eircom, Fresh, Inc., Mercedes Benz UK, Nissan Europe, Ozon and Redcats. 

Neolane Reports $47 Million in Revenue in 2011, Plans Aggressive Global Expansion for 2012


Neolane
, a provider of marketing automation and conversational marketing technology, recently reported $44 million in revenue, a 47% year-over-year growth in 2011. Neolane also reported a 50% increase in its global employee headcount, focusing on expanding its sales, product development and customer support and services capabilities. 

The company also announced key platform enhancements, including social marketing capabilities. Primarily enterprise-class B2C and B2B organizations, Neolane customers utilize conversational marketing strategies as part of the overall platform, designed to improve customer engagement by integrating the marketing experience across inbound and outbound communications channels, including social and mobile. New Neolane customers added in 2011 include barnesandnoble.com, Carrefour Bank, Clarins Group, Club Med, Eircom, Fresh, Inc., Mercedes Benz UK, Nissan Europe, Ozon and Redcats. 

Crawl, Walk, Run: Everything B2C Orgs Need For Lead Scoring

mcardle_photo_editedBest practices for identifying and converting your best prospects

By Chris McArdle, Executive Director of Interactive Markets, TARGUSinfo

The proliferation of emerging media channels such as mobile and social networks, combined with tight marketing budgets, means that campaign dollars cannot just work harder, they must work smarter as well.

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