COVID-19 Update

B2B Personalization Strategies Pivoting As Buyers Require Confidence, Consensus

As B2B companies continue to develop their personalization strategies to ensure content is relevant and contextual, they are also beginning to understand that opportunities with confident buyers lead to closed business. Therefore, leading companies such as Phononic and ExtraHop Networks are using personalization strategies as a confidence builder versus a relevance builder to ease buying decisions for their customers.

B2B Content2Conversion Preview: Content’s Impact On Engagement And Campaign Results

C2C 2014 Logo 440This year’s B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an in-depth look at the role of content in customer engagement and driving buyers through the sales funnel.

Now in its third year, the event will feature three tracks — content strategy, demand generation and sales enablement — and 30 speakers. Among the major themes are next-generation metrics, understanding content consumption behaviors and strategies for aligning content with sales objectives.

“Unteaching” Customers And Breaking Through The Noise With Challenger Marketing

speaker hs adamson 470Brent Adamson has changed the selling methods of companies around the world as the co-author of The Challenger Sale. The book has appeared on The Wall Street Journal’s Top 10 Business Books list more than a dozen times and has sold 185,000 copies on Amazon.

Adamson is applying the Challenger concept to marketing and will provide a comprehensive overview at the upcoming B2B Content2Conversion Conference, being held May 7-8, 2014 in New York City.

In an interview with Demand Gen Report, Adamson previewed his presentation, which will outline the tenets of Challenger Marketing, the process of “unteaching” the customer and the skills of successful Challenger Marketers.

Challenger Sale Author Brent Adamson To Speak At B2B Content2Conversion

C2C 2014 Logo 440Brent Adamson, Co-Author of the best-selling book, The Challenger Sale, will deliver the keynote address at its third annual B2B Content2Conversion Conference, being held May 6-7 in New York.

In his keynote, Adamson will address how the Challenger Selling approach has been successfully adopted by hundreds of companies worldwide. He will also introduce the new Challenger Marketing framework now being adopted by organizations to complement the new sales approach.

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