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G2 Crowd Acquires Siftery

G2 Crowd, a B2B software and services review platform, announced it has acquired Siftery, a platform designed to help businesses eliminate waste in software spend and discover new technology based on peer companies. Terms of the deal were not disclosed.

B2B Marketers Embracing Review Sites As Valuable, Trust-Building Tools Across Buyer Journey

The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for credible peer advice much like they would Yelp or Glassdoor. According to Demand Gen Report’s 2018 B2B Buyers Survey, 65% of buyers rate B2B software and service reviews as “very important” when evaluating a set list of solution providers. As such, top-tier marketing and sales teams at companies such as Marketo, InsideView and Quick Base are embracing B2B review sites as a way to gather trustworthy, third-party testimonials and infuse customer voices across the buyer journey.

A New Era of Sales: Benchmark Research

GAbelBy Godard Abel, CEO and Co-Founder, BigMachines

For those on the outside looking in, sales is a seemingly straightforward profession with one simple goal in mind: selling. While that premise certainly carries some degree of truth, the full reality is that the industry has become increasingly more complex and competitive. The challenges salespeople face on a daily basis continue to mount – higher quotas, changing metrics and new sales channels. Each new challenge presents a new system or process to learn that takes valuable time away from actually selling.

A New Era of Sales: Benchmark Research

GAbelBy Godard Abel, CEO and Co-Founder, BigMachines

For those on the outside looking in, sales is a seemingly straightforward profession with one simple goal in mind: selling. While that premise certainly carries some degree of truth, the full reality is that the industry has become increasingly more complex and competitive. The challenges salespeople face on a daily basis continue to mount – higher quotas, changing metrics and new sales channels. Each new challenge presents a new system or process to learn that takes valuable time away from actually selling.

A New Era of Sales: Benchmark Research

GAbelBy Godard Abel, CEO and Co-Founder, BigMachines

For those on the outside looking in, sales is a seemingly straightforward profession with one simple goal in mind: selling. While that premise certainly carries some degree of truth, the full reality is that the industry has become increasingly more complex and competitive. The challenges salespeople face on a daily basis continue to mount – higher quotas, changing metrics and new sales channels. Each new challenge presents a new system or process to learn that takes valuable time away from actually selling.

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