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Radius Revenue Platform Releases Data Stewardship Solution

The Radius Revenue Platform, powered by the Network of Record, is a predictive marketing tool designed to use data to enable sales and marketing to find, engage and convert target buyers. The company’s newest launch, Data Stewardship, assesses the health of CRM and marketing automation data to collect insights that expand users’ visibility into new and existing markets, according to Radius.

FEATURES/FUNCTIONALITY

The company said the Radius Revenue Platform enables buyers across the following solutions:

  • Data Stewardship, which can analyze, cleanse and append existing foundational data to ensure go-to-market teams are running campaigns with high-quality information.
  • Go-to-Market Insights, which aims to provide visibility into and explore opportunities within markets to focus marketing and sales strategies on areas with the greatest payoff.
  • Account-Based Marketing, which is designed to personalize and execute ABM campaigns powered by data science.
  • Lead Scoring,  focus on resources on the prospects most likely to convert to grow business efficiently.
  • Outbound Marketing & Prospecting, which aims to drive more higher-quality leads into your funnel to optimize conversions and results.
  • Co-Marketing, which allows users tosee the overlap across multiple instances of CRMs to drive effective co-marketing.

TARGET USERS

Target users include mid-market and enterprise companies in industries such as software, tech, financial services, media and insurance. Primary contacts include demand generation, marketing, marketing operations and sales operations leaders.

COMPATIBILITY

Radius supports native integrations to Salesforce and other CRMs such as Microsoft Dynamics, SugarCRM, NetSuite and Infor via CSV upload.  The solution also supports native integrations to Marketo, Eloqua and Pardot and other marketing automation platforms via CSV upload.  Radius natively integrates with digital and social ad platforms such as Facebook, Google AdWords and Twitter, and supports integrations with data management platforms.  

DELIVERY/PRICING MODELS

Customers can customize Radius to the solutions and integrations relevant to grow their business.  Pricing is correlated to the complexity and breadth of these requirements.

CURRENT CLIENTS/USERS

Radius clients include Infusionsoft, Square, First Data, Box, Kabbage, Sam’s Club and Zenefits.

COMPETITIVE POSITIONING

 Radius gives companies a competitive advantage by providing continuously sharper intelligence that expands visibility into new and existing markets, informing decisions for campaign planning and more accurately predicting and driving pipeline growth, lead conversion and revenue generation.

CONTACT

225 Bush Street
Suite 1200
San Francisco, CA  94103
This email address is being protected from spambots. You need JavaScript enabled to view it.

LeadGenius Delivers Account-Based Lead Gen Platform Using Machine Learning

LeadGenius, formerly known as MobileWorks, is a two-year-old startup with an outbound lead generation platform that helps B2B sales teams find and connect with ideal contacts and accounts. The company uses machine learning, multiple data sources, a global research team and an automated email platform. It began as a grad school project at the University of California, Berkeley.

FEATURES/FUNCTIONALITY

LeadGenius helps companies:

  • Target, by identifying accurate contact information for multiple roles at target accounts or generating net new leads for an ideal customer profile;
  • Enrich CRM or marketing automation records with additional demographic and firmographic, as well as custom data points.
  • Engage with contacts using the LeadGenius automated email software to create personalized outbound email sequences to multiple decision makers at accounts; and
  • Measure and optimize outbound email and segmentation with detailed analytics.

TARGETED USERS

LeadGenius is used by B2B sales and marketing teams in all industries, including managers, directors and VPs of demand generation, sales and marketing.

COMPATIBILITY

LeadGenius integrates with Salesforce and all major email service providers.

DELIVERY/PRICING MODELS

LeadGenius is a SaaS-based solution and supports unlimited email users. Annual contracts start at $2,000/month. Pricing scales with lead output.

CURRENT CLIENTS/USERS

LeadGenius’ customers range from rapidly-scaling B2B startups such as Weebly, Skycatch and CareerArc, to Fortune 500 businesses such as Google, eBay, and IBM.

COMPETITIVE POSITIONING

The company says its point of differentiation from competitors is its network of more than 500 digital researchers, who find custom, high-value data points that cannot be identified by software alone. LeadGenius’ built-in email tool can identify positive replies to outbound emails and notify reps of these responses in real time.

CONTACT INFO

2054 University Ave #400 
Berkeley, CA 94704

SalesPredict Announces Partnership With HG Data

SalesPredict HGData placeitSalesPredict and HG Data have announced a data partnership which will bring together SalesPredict’s predictive scoring algorithm and HG Data’s competitive intelligence on installed technologies.

The alliance is designed to help B2B companies target inbound and outbound marketing efforts more effectively and gain deeper insight into the segments where they are most successful.

"Our goal is to deliver the most accurate predictive lead and account scores, along with deep data insights, to help our customers find, convert and retain more customers," said Yaron Zakai-Or, Co-founder and CEO of SalesPredict. “HG Data provides valuable information about the installed technology landscape and we are excited to be able to share that data with our customers to help them market and sell more effectively."

Connecting With More Leads Via Inbound And Outbound Marketing Tactics


Screen Shot 2013-08-27 at 8.31.32 AMTo drive awareness and engage prospects, B2B marketers are implementing a mix of inbound and outbound marketing techniques. 

During a recent webinar, titled: Connecting With More Leads Via Inbound & Outbound, Lee Odden, CEO of TopRank Online Marketing, and Janelle Johnson, Director of Demand Gen at Act-On Software, shared insights regarding how marketers can better connect and engage with today’s time-starved, multi-tasking B2B buyers.


DemandGen Report Glossary

 

Demand Generation - Focused on targeted marketing programs, demand generation drive awareness and interest in a company's products and/or services. Predominant in BtoB marketing, demand generation marries marketing programs and structures sales processes.

There are multiple components of a stepped demand generation process that vary based on the size and complexity of a sale. These components include:

  • Building Awareness
  • Positioning Relevance
  • Supporting Validation
  • Mitigating Customer Evaluation

 

Lead Generation - To obtain information to expand business scope, lead generation starts by utilizing items like computer programs, databases, the Internet or a specialized service. The practice is focused on increasing sales revenues, looking for a job or for new clients, or conducting specialized research. Leads can consist of the names and addresses (or e-mail addresses) of individuals, corporations, institutions or agencies. Lists of leads can be gathered or filtered from targeted databases such as telephone and Internet directories. For a fee, lead generation vendors conduct research and provide clients with a list of leads.

Inbound Marketing - Traditionally, “inbound marketing” has referred to the process of preparing a product for the marketplace by identifying potential customers, matching product features to their needs, determining the best styling, packaging and pricing to attract them and comparing the product to similar offerings by competitors. Recently, the term “inbound marketing” has become popular to describe the process by which customers find suppliers rather than the other way around.

Outbound Marketing - Traditionally, “outbound marketing” has referred to the process of presenting the product to the marketplace by a variety of means such as advertising, trade shows, direct mail or email, telemarketing and promotions. An outbound marketing strategy refers to any technique that is proactive and takes one to the consumer, rather than being inactive, waiting for the consumer to come to them. The problem with too many marketing strategies is that they depend on visitors voluntarily coming back to a web site. Examples outbound marketing strategies include: reminder notices, profiled information streams, e-newsletters, discussion list participation and online conferences.

Content Marketing - The underlying philosophy driving techniques like custom media, custom publishing, database marketing, brand marketing, branded entertainment and branded content. Content marketing is the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows,

Drip Marketing A direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of sales leads. It was developed in response to the "Law of 29" in which many marketers believe that an average "prospect" will not turn into a client until they've viewed their marketing message at least 29 times. The method of drip marketing is designed to help avoid the sell-produce curve. An effective way to use drip marketing is to consistently do something each month to keep your name in front of your current clients and prospective clients.

Lead Nurturing - The process of building a relationship by conducting an informative dialogue that helps qualified prospects who are not yet sales-ready, regardless of budget, authority, or timing — and of ensuring a clean hand-off to sales at the right time. Marketers strive for winnable opportunities in their pipeline. They care more about quality (defined as likely to drive revenue this or next quarter) than quantity. The implication is that leads should live in marketing, and that marketing should nurture leads until they are ready to become opportunities.

Social Media - Media based on conversation and interaction between people online, where media means digital words, sounds and pictures, which are typically shared via the Internet. Social media has been modernized to reach consumers through the Internet. Brands utilize social media to reach customers and to build or maintain reputation. As social media continues to grow, the ability to reach more consumers globally has also increased. Social media has become a new toolset for effective business marketing and sales.

Marketing Automation - Software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error.

Software as a service (SaaS) - is deployed over the Internet and/or is deployed to run behind a firewall in your local area network or personal computer. With SaaS, a provider licenses an application to customers as a service on demand, through a subscription or a “pay-as-you-go” model. Saas is also called “software on demand.” SaaS was initially widely deployed for sales force automation and Customer Relationship Management (CRM).

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