COVID-19 Update

Revisit Your Messaging Strategy For The New Buyer’s Journey

It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. According to SiriusDecisions research, half of B2B buying decisions today involve a group of people. And that percentage goes up the bigger and more complex the business.

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True Influence Unveils InsightBase 4.0 To Monitor Intent Of Buying Groups

True Influence, an intent monitoring and demand generation solutions provider, launched InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin, Texas this week. The enhanced solution is designed to help marketers define buying groups or demand units by customer persona. It is positioned to then automatically identify individuals who match the criteria across any account list or audience segment in a comprehensive B2B contact database.

Exclusive Q&A: PathFactory VP Discusses Rebrand From LookBookHQ, Evolution Of Content Activation

Elle Woulfe LookBookHQ

At the SiriusDecisions Summit in Las Vegas this week, LookBookHQ announced that it has rebranded to PathFactory, aligning to the company’s newly released content insights and activation engine. The solution aims to provide insights into the impact of content on the buyer journey and help marketers optimize content to grow ROI proactively — similar to the types of content recommendations you see from companies like Spotify and Netflix.

DealSignal Launches GDPR Risk Assessment Module

DealSignal, a B2B demand generation software, has released a new GDPR Risk Assessment Module. Announced at the 2018 SiriusDecisions Summit in Las Vegas, the solution is designed to help marketers ensure all contact data in their CRM is accurate, up-to-date and complies with the General Data Protection Regulation (GDPR), which will take effect on May 25.

SiriusDecisions Unveils New Demand Waterfall Model To Address Changing Dynamics In B2B Engagement

The SiriusDecisions Demand Waterfall has transformed the way thousands of B2B organizations have approached, managed and tracked lead management over the past decade. This week at the SiriusDecisions Summit 2017 in Las Vegas, that iconic framework was transformed to address many of the fundamental shifts towards account strategies, personalization and the need for greater precision in measuring pipeline impact.

#SDSummit In A Nutshell


Demand Gen Report and Content4Demand closed out the final day of the SiriusDecisions Summit in Nashville and it was a busy week (to say the least). We joined thousands of our fellow marketing and demand gen pals to acquire the latest research, models and methodologies from the SiriusDecisions team.

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SiriusDecisions Tony Jaros Shares Sneak Peek Into Summit Content

Approximately 400 sales and marketing executives are expected to turn out next month for the fourth-annual SiriusDecisions Summit (May 13-15 in Scottsdale, AZ). The event, which features speakers including Buell Duncan, VP of marketing, IBM Software Group, Deborah Nelson, SVP of marketing, Technology Solutions Group, Hewlett-Packard, and Gail Ennis, SVP of marketing, Omniture, spotlights best practices for aligning revenue-generating functions around common goals of reputation building, demand creation and sales optimization.
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