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Madison Logic Acquired By Private Equity Firm Clarion Capital Partners

Clarion Capital Partners, a NY-based private equity firm, announced that it has acquired account-based marketing and data management platform Madison Logic. Terms of the deal were not disclosed, but a Fortune article tags the sale price at above $150 million since the company filed a Hart-Scott-Rodino notification. That filing is only required when a deal is more than $150 million.

Madison Logic Launches Account-Based Marketing Platform

MadisonLogic placeitMadison Logic, a marketing solutions provider, unveiled Active ABM, an account-based marketing suite designed to use buying intent data to define company targets, retarget web site visitors and employ predictive targeting.

Using Active ABM, users can also identify topics that are resonating with their audiences, aiming to boost content-driven marketing campaigns.

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