Study: Audience-Centric Marketing Most Impactful For Each Buying Scenario
New research from SiriusDecisions — based on B2B buyer behavior over the past year — has revealed that…
Industry News January 25
Latest In: buying decisions
Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout
Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B…
Blog February 10
DGR’s 2015 B2B Buyer’s Survey Report: Buyers Want Facts, A Better Mix Of Content
When it comes to the content that influences buying decisions, B2B buyers are looking for the facts. An…
Industry News June 24
