Forrester B2B Summit: Customer Obsession & The Increased Reliance On AI
As attendees re-entered the Austin Convention Center for a new day of Forrester's annual B2B Summit, there was…
Industry News May 6
Latest In: customer centricity
Digital Transformation, Customer Centricity Take Center Stage At Dreamforce 2019
Dreamforce 2019 kicked off in full force this week, bringing thousands of “Trailblazers” to the heart of San…
Industry News November 20
Top Quotes From #B2BSMX
We're still coming down from the high of the excitement at our first-ever B2B Sales & Marketing Exchange…
Blog August 21
#B2BSMX Day 2: Customer Centricity, Digital Transformation Key Focuses For Businesses Rethinking Marketing Operations, Revenue Strategies
The challenges for CMOs in today's B2B marketplace continue to multiply everyday as they struggle to promote digital transformation and…
Industry News August 15
#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing
Innovations in the B2B marketplace are endless. Most commonly, innovating means putting more control in the buyer's hands.…
Industry News March 1
#B2BMX Keynote: David Meerman Scott On How B2B Businesses Can Cultivate Fandom Within Digital Chaos
Digital disruption has its perks for businesses. It has given companies the opportunity to engage with audiences in…
Industry News February 28
Unpacking ‘Customer-Centricity:’ What It Means And How To Use It
Marketers need to adapt to the expectations of the evolving customer now more than ever — a recent…
Demanding Views November 26
