Cvent, an event management software provider, released Universal LeadCapture, a mobile solution designed to capture, qualify and process event leads.
Universal LeadCapture aims to score and route leads from a marketer’s own event, as well as the events they attend. It is positioned to integrate and send qualified leads to MAP and CRM systems, such as Salesforce, Microsoft Dynamics, Oracle Eloqua and Marketo.
The solution also includes features designed to:
- Help marketers create custom lead qualification surveys;
- Capture consent for data compliance; and
- Scan badges and business cards via integrations with third-party, tradeshow lead generation software.
According to the press release, Universal LeadCapture is currently available to select Cvent customers.
“When you consider that nearly 25% of a B2B marketer’s budget is spent on live events, it’s imperative that marketers have the tools they need to show the revenue impact of their entire events program,” said McNeel Keenan, Senior Director of Product Management at Cvent, in a statement. “For too many event marketers, the lead capture process is broken. Universal LeadCapture is a game-changing, integrated solution that helps organizations increase lead volume from their live events and ensure that all leads are qualified properly.”