Email marketing service provider Delivra has launched the Drip Campaign Builder toll for its email marketing platform. The feature is designed to provide users with the tools to schedule lead nurturing email campaigns, as well as help determine the types of emails to send based on the subscriber’s actions.
Delivra’s Drip Campaign Builder positions marketers to reduce the time they spend on segment creation and scheduling multi-touch nurture campaigns.
Additional Drip Campaign Builder features include:
- A drag and drop interface for email building and visualizing;
- Report groups that gather metrics on individual emails and gauge effectiveness;
- Enhanced targeting based on engagement; and
- Potential for automated SMS messages or combination of email and SMS.
“We are excited to introduce a new way to target the right message at the right time to our clients’ contacts,” said Neil Berman, CEO of Delivra. “Drip campaigns can be key to growing the rate of return from an email program.”