Lead Liaison, a marketing automation and lead management provider, has added Rhythms to its Sales Enablement solution. The new feature is designed to help sales personnel organize and execute engagement with potential leads.
Rhythms is positioned to automatically prioritize tasks in order to increase sales efficiency. Each “Rhythm,” or task, assigned to a sales person can be organized into folders. Users can then create a personalized plan of action for each Rhythm.
The feature is also equipped to let sales teams set goals and measure performance, as well as handle offline marketing such as direct mail. Additional capabilities include multi-variant testing, out-of-office detection, personalization templates and enhanced email capabilities.