Latest In: Sales Enablement

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Liferay Announces General Availability of Digital Sales Room

Liferay Announces General Availability of Digital Sales Room

Key Takeaways: Liferay Digital Sales Room gives sales teams a governed, branded microsite where buyers and internal stakeholders…

News Brief October 12
AI in sales B2B sales technology buyer intelligence Common Room Conversation Intelligence go-to-market Revenue operations revenue OS Sales Enablement sales forecasting Zoom Zoom Revenue Accelerator
Zoom Debuts Revenue OS for Sales Teams

Zoom Debuts Revenue OS for Sales Teams

Key Takeaways Zoom unveiled an AI-powered revenue OS that connects buyer intelligence, conversation intelligence, outreach and forecasting in…

News Brief October 12
B2B messaging B2B narrative coherence buyer risk case for change content strategy customer proof deal velocity go to market strategy kompeld narrative premise pipeline velocity revenue growth Ryan Morel Sales Enablement
DGR kompeld's Ryan Morel on Narrative Coherence and Revenue

kompeld’s Ryan Morel on Narrative Coherence and Revenue: The Demand Gen Report Q&A

Key Takeaways B2B organizations struggle with narrative coherence because they default to product-centric messaging instead of a compelling…

Feature October 5
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B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
AI GTM System Apollo Builder Studio data strategies demand generation go to market strategy Intelligence Layer marketing operations Messaging OS revenue teams Sales Enablement Signal-Based Outreach
Apollo Introduces New AI Powered GTM Platform for Revenue Teams

Apollo Introduces New AI-Powered GTM Platform for Revenue Teams

Key Takeaways Apollo launched a unified, AI-powered GTM system featuring Builder Studio, Messaging OS and an Intelligence Layer…

News Brief September 30
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Pipedrive New Offering Turns Sales Meetings into CRM Intelligence

Pipedrive’s New Offering Turns Sales Meetings into CRM Intelligence

Key Takeaways: Pipedrive Nova is built to reduce manual meeting admin by briefing reps before calls, transcribing conversations…

News Brief September 29
agentic AI AI Accountability AI governance go to market strategy Outreach Quota Attainment Revenue Execution Revenue operations Sales AI Sales Enablement sales performance sales teams
Outreach Nadia Rashid Does the AI Agent Get Commission

Does the AI Agent Get Commission?

I have been asking a version of this question for months, and it usually gets a laugh before…

Demanding Views September 29
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Pipedrive’s Sean Evers on How Much Is Sales Admin Really Costing You

Pipedrive’s Sean Evers on How Much Is Sales Admin Really Costing You: The DemandGenReport.com Q&A

Key takeaways Sales admin is not just a productivity issue but a cost-to-serve problem that reduces seller capacity,…

Feature September 21
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DGR Ademola Adelakun a2media Why Demand Gen Video Shouldn't Chase Virality

Why Demand Gen Video Shouldn’t Chase Virality

Going viral is like filling a restaurant full of people who aren’t hungry: the room looks packed, and…

Demanding Views September 17
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DGR Responsive Jeff Santelices Revenue Leaders Need to Stop Measuring AI Adoption and Start Measuring Impact

Revenue Leaders Need to Stop Measuring AI Adoption and Start Measuring Impact

AI adoption has become nearly universal across the enterprise. But a fundamental test remains: are organizations getting measurable…

Demanding Views September 15
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Salesforce, Anthropic Expand Partnership with Claudeforce

Salesforce, Anthropic Expand Partnership with Claudeforce

Key takeaways Salesforce and Anthropic are expanding their partnership to connect Claude’s reasoning with Salesforce data, workflows and…

News Brief September 8
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Kaon Interactive, Showpad Partner to Boost Buyer Engagement

Kaon Interactive, Showpad Partner to Boost Buyer Engagement

Key Takeaways Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller…

News Brief September 2
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