Latest In: Sales Enablement

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Salesforce, Anthropic Expand Partnership with Claudeforce

Salesforce, Anthropic Expand Partnership with Claudeforce

Key takeaways Salesforce and Anthropic are expanding their partnership to connect Claude’s reasoning with Salesforce data, workflows and…

News Brief September 8
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Kaon Interactive, Showpad Partner to Boost Buyer Engagement

Kaon Interactive, Showpad Partner to Boost Buyer Engagement

Key Takeaways Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller…

News Brief September 2
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ValueSelling Report Finds Cold Calling Beats AI Written Emails 6 to 1

ValueSelling Report Finds Cold Calling Beats AI-Written Emails 6 to 1

Key Takeaways New ValueSelling research shows sellers rate every human-led prospecting tactic above every automated one, with cold…

News Brief September 1
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B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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DGR Mural Alex Ticas Moving Beyond Pitch Decks to More Collaborative Conversations

Moving Beyond Pitch Decks to More Collaborative Conversations

Most prospects are exhausted by one-way lectures and static decks that feel more like a chore than a…

Demanding Views August 20
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6sense Now Offering With AI Recommended Leads, Measurable ROI

6sense to OfferAI-Recommended Leads, Measurable ROI in August

Key Takeaways 6sense’s new AI-Recommended Leads feature closes the gap between account engagement and sales action by surfacing…

News Brief July 27
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Zoom Updates Revenue Accelerator to Help Teams Connect

Zoom Updates Revenue Accelerator to Help Teams Connect

Key Takeaways Zoom has expanded Revenue Accelerator with AI-powered capabilities that support sellers before, during and after customer…

News Brief July 22
Acquisition Atlanta b2b agency branding go to market strategy growth marketing integrated marketing Modo Modo Sales Enablement Yes&
Yes& Acquires Modo Modo Adobe

Yes& Acquires Modo Modo, Expanding B2B Marketing Presence

Key Takeaways Yes&’s acquisition of Modo Modo expands its B2B marketing capabilities in branding, omnichannel media, sales enablement…

News Brief July 9
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Gong Mission Big Dipper

Gong Unveils Industry-First Revenue Harness, Mission Big Dipper

Key Takeaways Gong’s Mission Big Dipper introduces an execution layer designed to govern and orchestrate AI agents across…

News Brief July 8
AI agents content workflows go to market strategy GTM workflows Revenue operations revenue teams Sales Enablement Seismic seller productivity workflow automation
Seismic Extends Aura Agents Across GTM Workflows Woman Working at a Computer in an Open Office

Seismic Extends Aura Agents Across GTM Workflows

Key Takeaways Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and…

News Brief July 1
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DGR Mediafly's Natalie Cowie Revenue Enablement Technology

Your Revenue Enablement Technology Stack Is Broken. Here’s How to Fix It

Great technology stacks have something in common with great fine dining establishments: In lieu of inundating users with…

Demanding Views June 30
AI adoption benchmark survey CRM integration GTM leaders Marketing analytics revenue enablement Revenue operations ROI Sales Enablement Seismic
GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic Finance, banking and investment, Asset allocation, budget management. Business woman calculating financial report, cost control and budgeting with business data graph growth chart. Tax and budget planning

Majority of GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic

Key Takeaways GTM leaders are prioritizing speed to revenue, but disconnected tools and poor integration are slowing teams…

News Brief June 22
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