Pam Didner Shows How to Build A GTM Plan Executives Can Actually Approve: Lessons Learned at B2BMX
Key Takeaways: Strong GTM plans start with alignment across product, sales, and marketing before campaigns or launch calendars…
Feature June 11
Latest In: Sales Enablement
5 Ways to Revolutionize Sales Coaching with AI
Artificial intelligence (AI) adoption has exploded over the past year, forever changing the sales profession and bringing about…
Demanding Views June 9
Zig.ai Launches Feature That Replaces Lead Gen, Outreach and Research Tools
Key Takeaways Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification…
News Brief June 4
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Covve Unveils New Brand as Intelligent Lead Capture Platform for Real‑World Business
Key Takeaways: Covve has rebranded to reflect its shift from a personal contact manager to a B2B-focused intelligent…
News Brief May 21
AI That Sells: Why Revenue Teams Must Redesign Decisions, Not Just Tasks
Everyone wants artificial intelligence (AI) in sales. Far fewer are willing to redesign sales around it. That is…
Demanding Views May 21
LinkedIn’s Ty Heath on B2B Marketers Solving Buyability: Lessons from B2BMX 2026
Key Takeaways: LinkedIn’s Ty Heath session at B2BMX 2026 was focused on B2B deals stalling because buying groups…
Feature May 14
The AI Sales Problem No One Wants to Admit
Artificial intelligence (AI) now dominates the conversation in B2B sales. Every conference panel, board meeting, and vendor pitch…
Demanding Views May 12
Showpad AI Unifies Content, Engagement & Revenue
Key Takeaways: Showpad’s AI-native platform integrates content, engagement, and revenue intelligence to close execution gaps in field sales.…
News Brief May 11
B2B Buying Decisions Demand Consensus, Not Champions: Lessons From B2BMX 2026
Key takeaways Signal stacking reveals hidden intent. It’s time to redefine account coverage metrics to role-based participation and…
Feature April 30
The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer
Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…
Demanding Views April 17
5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)
Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…
Blog April 13
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