Seismic, a sales enablement solution provider, launched its marketing suite designed to help B2B marketers produce quality content for sales reps that can be leveraged to close more deals.
The tools position marketers to analyze how sales teams are using their content. This is intended to help marketers boost content production, while also shortening the sales cycle by providing content that resonates with buyers at each stage of the buying journey.
Other features include:
- A content management system which offers workflow management and collaboration tools designed to reduce the time it takes to create, organize and deliver content to the user’s audience;
- Analytics capabilities positioning users with real-time visibility into content effectiveness, allowing marketers to enhance content offerings and measure success; and
- Seismic’s LiveDoc capabilities which pull data from CRM systems, spreadsheets and databases to help marketers keep content up-to-date and relevant to the client experience.
“When leading sales enablement for a 3,000-rep team prior to Seismic, I experienced the major challenges that all marketers face: getting the right content into the hands of reps as efficiently as possible without the adequate tools to do so,” said Dave Myron, VP of Product Marketing at Seismic. “By strengthening the connection between sales and marketing teams, Seismic is ensuring sales is in the best position to deliver personalized, one-on-one messaging and improve every aspect of the customer relationship.”
