The Aberdeen Group has launched Lead Essentials, an account data and content marketing platform designed to help users match content offerings with specific buyer behaviors.
The Strategy & Planning Series went into full gear on Wednesday, hosting a variety of sessions focusing on the role data plays in driving demand and enhancing content marketing initiatives within B2B organizations.
Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. This is one of the key findings of a new Aberdeen Group report titled, The Future of Content Marketing: The Age of Content Science.
By Julie Zadow, Marketing VP, Aberdeen Group
I’ve been thinking about the adage that everything old becomes new again, and about how it relates to the epic rise of content marketing as a buzzword, rallying cry and all-important directional philosophy for marketers around the globe. How did we get here?
New Aberdeen Research found that BtoB organizations tapping information from BtoB directory ZoomInfo outperform other companies on key performance indicators (KPIs).
New Aberdeen Research found that BtoB organizations tapping information from BtoB directory ZoomInfo outperform other companies on key performance indicators (KPIs).
Last month we published an article predicting adoption of demand generation and marketing automation solutions was poised for a growth surge in 2010. However, the fourth quarter sales growth reported by several vendors, combined with a significant uptick in pipeline activity during the first few weeks of the New Year, point to 2010 emerging as a breakout year for the category.
Over 80% of BtoB organizations admit a lack of synergy between the sales and marketing functions ultimately leads to lost revenue opportunities, according to new research from Aberdeen Group. Taking a holistic view of demand generation, a new report titled “Lead Lifecycle Management: Building a Pipeline that Never Leaks” found a significant increase in activity around lead management. According to the report, 81% of Best in Class (BIC) organizations use lead management tools, compared to 42% of Laggard organizations and 33% planning to use the solutions in the next two years.