The growing role of social media and personalized content were among the topics discussed at BtoB’s Digital Edge virtual tradeshow. The online event included webcasts hosted by executives from Marketo, Act-On and other marketing automation companies discussing demand gen strategies, content marketing, email marketing, marketing analytics and other topics.
The event kicked off with a keynote presentation from Gary Vaynerchuk, New York Times Best-Selling Author of Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World, about how marketers can create content adapted for specific social media platforms by paying attention to what context will help the content make the most impact.
Leadspace, a B2B social lead targeting technology provider, doubled its customer base in Q1 over the previous quarter as B2B brands such as Marketo, Jive and Stylesight adopted the company’s social lead targeting solution to refine customer acquisition and boost sales efficiency.
Leadspace solution enables marketers to precisely target their ideal customer and optimize the time, effort and money spent to convert the most valuable prospects, according to company officials.
Demand Gen Report caught up with Amnon Mishor, Founder and VP Products at Leadspace, at Dreamforce 2012 to discuss his company’s groundbreaking approach to finding relevant sales leads. Mishor explains how Leadspace, uncovers highly qualified prospects using intelligence gathered from social networks, the web and lead databases -- all blended into a single view.