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Marketo Adds MarketStar, RingRevenue To Partner Program

MarketoLaunchPointMarketo recently added sales process and personnel agency MarketStar and call marketing automation vendor RingRevenue to its LaunchPoint partner program.

MarketStar will also provide Marketo with skilled personnel who “understand the science of nurturing and who have the knowledge to invest in iterative improvements and adjustments over time,” said Vaughn Aust, VP of Digital Marketing Solutions at MarketStar, adding that these advisors will gauge performance by grading clients on categories such a customer engagement and sales expectations.

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