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Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution

1sydneysloanI had the opportunity to attend Salesloft’s Rainmaker conference in Atlanta, Ga. last week, where leading sales experts took the stage to discuss changing buyer behaviors and how modern reps can adapt to these new expectations. A key theme of the event was the “sales revolution,” which focuses on how sales teams must cater to digital transformation and practice new ways of servicing customers.

During the event, I sat down with the company’s SMO Sydney Sloan to discuss a variety of themes from Rainmaker, including the sales revolution, alignment across the organization, women in the workforce and much more.

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SiriusDecisions TechX Preview: Sr. Research Director Gil Canare Shares Event Themes, Challenges For Technology Investment

Screen Shot 2018 11 05 at 4.42.18 PMAs the martech landscape continues to grow and more solutions grab marketers’ attention, technology investment has become a crucial topic of conversation for many organizations. In fact, research from SiriusDecisions’ 2018 CMO Study shows that nearly 60% of marketing leaders consider the implementation of new technologies and systems as “the organizational change required to support their companies’ growth strategy over the next two years.”

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5 Tips CMOs Need To Know About SEO

Jessica Levenson 300x300Let’s face it: search engine optimization (SEO) has never been the most glamorous marketing tactic. If you’re a CMO, you’re focused on broader responsibilities ranging anywhere from growth strategy and innovation to product positioning and sales enablement. In the broader picture, SEO might seem to be too tactical for CMOs to give much thought to.

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