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SiriusDecisions TechX Preview: Sr. Research Director Gil Canare Shares Event Themes, Challenges For Technology Investment

Screen Shot 2018 11 05 at 4.42.18 PMAs the martech landscape continues to grow and more solutions grab marketers’ attention, technology investment has become a crucial topic of conversation for many organizations. In fact, research from SiriusDecisions’ 2018 CMO Study shows that nearly 60% of marketing leaders consider the implementation of new technologies and systems as “the organizational change required to support their companies’ growth strategy over the next two years.”

  • Published in Blog

5 Tips CMOs Need To Know About SEO

Jessica Levenson 300x300Let’s face it: search engine optimization (SEO) has never been the most glamorous marketing tactic. If you’re a CMO, you’re focused on broader responsibilities ranging anywhere from growth strategy and innovation to product positioning and sales enablement. In the broader picture, SEO might seem to be too tactical for CMOs to give much thought to.

30 Minutes With G2 Crowd’s New CMO Ryan Bonnici — Exclusive Q&A

1rbSoftware and service reviews provider G2 Crowd ended 2017 with a bang. Hot off a $30 million funding round, the company tapped former HubSpot Senior Director of Global Marketing Ryan Bonicci as its new CMO.

In his new role, Bonicci will be responsible for growing the G2 Crowd brand. On his fourth day on the job, I had a chance to chat with him about how he visualizes the growth of the company and what it takes to deliver successful brand awareness. 

  • Published in Blog
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