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Imagen Offers Video Management Platform Designed To Store, Manage & View Content

Imagen is an intuitive video management platform that is designed to enable sports organizations, media companies and enterprise sectors to intelligently manage their video content with enhanced functionality, control and insight. Imagen is being used by global organizations to manage and distribute their expanding video and media libraries – enabling fast, easy, secure and controlled access to content through the highly customizable platform.

#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer experience no matter where they are in their journey. During Demand Gen Report’s 2019 Strategy & Planning Series, a variety of experts from companies such as Content4Demand, ON24 and Uberflip shared tactical tips and best practices for making the most out of your content and engaging customers and buyers with the proper messaging to accelerate deals.  

Seismic Acquires Percolate To Strengthen Content Experiences

Sales enablement platform provider Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Through the acquisition, the company is positioned to deliver personalized content throughout the customer journey and across multiple channels, via customer-facing teams including sellers, customer success reps and partners.

Content Marketing & Demand Gen: Make The Synergy, Make The Sale

Paul Heald Headshot

Content is king at the moment. But if an engaging webinar, white paper or video appears and hardly anyone sees it, what’s the point?

Although content creation and demand generation teams share the goal of attracting customers and boosting sales, they work in distinct ways. Demand gen staffers work closely with sales teams, focusing on understanding and winning over the audience they’re trying to reach at any given time. Content marketers often take a longer view, telling their brand’s story through an ongoing narrative guided by their company’s overarching product strategy.  

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