Oracle Marketing Cloud Upgrade Boosts Targeting And Segmentation
More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of…
Industry News March 7
Latest In: Principal
Can A “Freemium” Strategy Work For B2B Marketing Automation Vendors?
By David M. Raab, Principal, Raab Associates There have been two recent acquisition announcements in the B2B marketing automation…
Demanding Views February 11
The Salesforce.com-ExactTarget Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?
Will Salesforce.com's acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation…
Industry News June 6
