Marketing Automation Industry Experts Weigh In On Eloqua’s IPO Impact
The wait is over: Marketing automation is now a publicly traded technology. Eloqua (Nasdaq: ELOQ) went public on…
Industry News August 14
Latest In: RPM
Eloqua Appoints Heidi Melin As New Chief Marketing Officer
Eloqua recently announced the appointment of new Chief Marketing Officer Heidi Melin, a marketing executive with experience leading…
Industry News May 11
Eloqua Experience Tops 1,200 Attendees; Highlights Social, Mobile, App Integration
Eloqua is officially in a “quiet period” following its September 2011 IPO filing, but the company managed to…
Industry News October 21
Eloqua’s IPO Filing Stirs Dialogue Among Analysts, Competitors On Industry Impact
The recent news of Eloqua's IPO filing brought renewed attention to the marketing automation and revenue performance management.…
Industry News September 7
New Gleanster Research Shows RPM Hinges On Analytics & Aligned Approach To Revenue
While BtoB organizations migrate toward the practice of Revenue Performance Management (RPM), the concept is still in its…
Industry News July 5
