Evergage’s new personalization algorithm, Contextual Bandit, is designed to leverage artificial intelligence (AI) to process vast stores of data, positioning companies to automatically deliver the most relevant and optimal content, offer or promotion to each website visitor, application user or email recipient.
Chorus.ai, a conversation intelligence platform for sales teams, has launched a new Recommendations feature designed to use artificial intelligence to pinpoint key moments from sales calls. The solution aims to provide reps deeper insights into sales calls to better educate themselves and uncover signals that could make — or break — a purchase decision.
The B2B buyer’s journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders. For many brands, this causes a leaky funnel filled with inaccurate or incomplete account data and leads that get lost in the handoff between marketing and sales. But B2B companies such as Fiix Software, Aprimo and Okta are rising to the challenge and taking proactive steps to identify and fill funnel gaps with the help of AI-fueled technology and ongoing sales alignment.
The spectrum of marketing performance across companies has never been wider. Some marketing teams are crushing it, while others are languishing.