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5 Steps To Using Data To Unleash Your Account-Based Marketing Success

WolframThe central tenet of ABM is that you choose your customers. It’s the flip side of inbound marketing where clients find and select you, drawn to your business by insightful, relevant content. While inbound marketing casts a wide net, catching everything that swims by, ABM is like spearfishing — you only aim at the fish you want.

Outsmart The Market: How AI Sales Winners Drive Above-Market B2B Growth

Chris HarringtonAmazon recommends “people who bought X also bought Y;” Netflix understands what “people like you” enjoy watching; and Waze shows you what drivers ahead have encountered. Your data powers the Artificial Intelligence (AI) algorithms in apps, making life more rewarding, safer and efficient. The helpful insights lure you to come back, purchase a product and share the experience with friends — all of which increases your lifetime value as a customer. Today, entire generations are comfortable sharing private data with digital assistants, shopping apps and dozens of other tools as “payment” for the convenience of data-centric apps.

Artificial Intelligence For More Human Sales Enablement Strategies

SteveHeadshotThere’s no way that automating sales can win. Although with advancements in technology over the last five years, you would think that automation would be the future of sales. Everything has been about automated outbound email, robo-dialers, chatbots and copy creators. The allure is obvious given the high cost of making a sale. By automating tasks, companies are able to reduces manual labor and related costs.

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