Salesforce has unveiled its Einstein Search feature, designed to solve the complexities of CRM search by making them more intelligent, less overwhelming and more personal and effective for sales and marketing teams.

DealSignal, a B2B on-demand contact data platform, revealed a CRM Data Health™ module integration for Salesforce, designed to refresh incomplete or outdated leads, contacts and accounts in an effort to tackle CRM data decay with accurate data that is GDPR-compliant.

SDL, a global language and content management solutions provider, unveiled its SDL Content Assistant, a tool that aims to create easily digestible copy from lengthy documents via extracts and snippets.

Evergage’s new personalization algorithm, Contextual Bandit, is designed to leverage artificial intelligence (AI) to process vast stores of data, positioning companies to automatically deliver the most relevant and optimal content, offer or promotion to each website visitor, application user or email recipient.

During the company’s Q2 Fiscal 2020 earnings conference call, Anaplan unveiled that it has signed a definitive agreement to acquire Mintigo, an Israeli-based predictive analytics and AI solutions provider. The terms of the deal were not disclosed during the call.

Alyce, an AI-powered platform for strategic B2B gifting, has launched Alyce for Chrome, an extension designed to allow sales representatives to strengthen relationships with prospects by providing easy access to personal interest data through Chrome.

Chorus.ai, a conversation intelligence platform for sales teams, has launched a new Recommendations feature designed to use artificial intelligence to pinpoint key moments from sales calls. The solution aims to provide reps deeper insights into sales calls to better educate themselves and uncover signals that could make — or break — a purchase decision.

Chorus.ai, a conversation intelligence platform, launched Coaching Initiatives and Scorecards tools designed to help sales enablement leaders provide high-impact coaching to sales professionals in less time.

The B2B buyer’s journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders. For many brands, this causes a leaky funnel filled with inaccurate or incomplete account data and leads that get lost in the handoff between marketing and sales. But B2B companies such as Fiix Software, Aprimo and Okta are rising to the challenge and taking proactive steps to identify and fill funnel gaps with the help of AI-fueled technology and ongoing sales alignment.

The spectrum of marketing performance across companies has never been wider. Some marketing teams are crushing it, while others are languishing.