LinkedIn plans to shutter its Lead Accelerator product in the first half of 2016, the company announced in its fourth quarter earnings call. LinkedIn Lead Accelerator was created last February, following the company’s 2014 acquisition of Bizo. The move will cost the company $50 million.
Marketers are always looking to generate more leads, but many leads don’t receive sufficient nurturing to realize their full potential.
In a recent webinar, titled Always-On” Marketing: Reaching Prospects Anywhere With Display Advertising And Marketing Automation, representatives from Bizo highlighted reasons why lead nurturing is a necessity for B2B marketers and outlined techniques to boost nurture performance.
Bizo reported $12.4 million in revenue in Q4, a record-setting quarter for the company. The B2B marketing automation vendor also posted $38.3 million in bookings in 2013, nearly a 75% increase over the previous year.
The launch of new subscription-based products such as Bizo for Marketing Automation drove much of Bizo’s success throughout 2013. The company also added 365 new customers, including Hyatt Hotels, DropBox and HootSuite.
Bizo, a provider of business audience marketing technology, has raised $12.5 million in venture debt financing from City National Bank. This round of funding puts Bizo at approximately $30 million in total equity and debt capital. Bizo plans to use the funding to continue its expansion, further build out its technology platform and make strategic investments, according to company officials.
According to Russell Glass, CEO of Bizo, the financing ensures the company is “well capitalized to maintain its leadership position in the B2B online marketing space and is well-positioned to make strategic investments as we continue to build a thriving business.”
Bizo, a provider of business audience marketing technology, announced the launch of Bizo Data Solutions, an extension of the company's existing digital marketing platform to help B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.
Bizo Data Solutions works with a number of marketing technology platforms, including specific integrations with Adobe AudienceManager, Salesforce, Eloqua, BlueKai, [x+1], Google Analytics and others.
On-Demand Webinar • View Now »
The business buyer’s journey has evolved tremendously over the past few years. Prospects are educating themselves earlier in the buying process, and starting conversations with sales much later. As new approaches to reaching and nurturing audiences have grown more sophisticated, along with enabling technologies, what are the latest and most effective strategies that leading B2B marketers can best take advantage of to stay in front of their prospects and ensure their brands rise above the competition?
Join Sean Callahan, Editor of the Digital Marketing Remix, as he moderates a conversation between Russell Glass, CEO of Bizo, and Steve Woods, CTO of Eloqua. These industry executives will discuss where the “marketing technology stack” is headed and what today’s marketers can do to stay ahead of the game, including adopting “Always On” Marketing—a new approach to nurturing and unlocking the value of your prospect database.
Firefox, the open source Internet browser claiming 11% of global market share, has announced it will no longer allow third-party tracking cookies. Other companies have discouraged tracking cookies, but now Firefox has developed a complete block.
For the demand generation and lead generation business this is either a) a disaster of nuclear proportions, b) the start of a legitimate targeting issue, or c) an inconsequential decision by a flagging technology company.
Addressing the unique needs of B2B marketers, this year’s Content2Conversion (C2C) Conference will offer three Power Panels, each targeted toplanning content campaigns at specific stages of the buying cycle.
The “Keynote” Power Panel is a rare opportunity to hear from key figures in the field as they tackle questions every B2B marketer should be focused on answering. Ardath Albee, Joe Pulizzi and Ann Handley will deliver a comprehensive look at planning content strategy; deploying content in the right formats; and amplifying content across all channels.
Bizo, a business audience marketing firm, announced that the company has generated more than $22 million in revenue in 2012. In addition, Bizo said it works with two-thirds of the top 50 B2B brands.
Key milestones that fueled the 2012 success include: Increased customer base by more than 50%; grew headcount by approximately 70%; increased publisher partner ecosystem by 110%; and closed $10 million series B funding.
Extraprise, a revenue optimization service provider for B2B and B2C enterprises, and Exclusive Concepts, a leading e-Commerce marketing firm, recently announced a partnership.
Using Exclusive Concepts’ search engine optimization, pay-per-click, and web site speed and conversion optimization services, Extraprise clients can supplement their outbound email marketing and mobile i2i Marketing Services.
