C2C Power Panels To Focus On Specific Stages Of The Buying Cycle

Published: March 12, 2013

Addressing the unique needs of B2B marketers, this year’s Content2Conversion (C2C) Conference will offer three Power Panels, each targeted toplanning content campaigns at specific stages of the buying cycle.

The “Keynote” Power Panel is a rare opportunity to hear from key figures in the field as they tackle questions every B2B marketer should be focused on answering. Ardath Albee, Joe Pulizzi and Ann Handley will deliver a comprehensive look at planning content strategy; deploying content in the right formats; and amplifying content across all channels.

Attendees will also garner topical, expert insights on:

  • How to develop a content marketing blueprint that aligns with business objectives and target buyer’s pain points;
  • How to develop a nurturing strategy that’s right for your campaign goals;
  • Understanding content’s role across the buyer’s journey;
  • How to use interactive and rich media to extend the life of content; and
  • Understanding the role of marketing automation and measurement as part of an overall content marketing strategy.

{loadposition C2C13IAA}“One of the resounding compliments we received after last year’s C2C Conference was that attendees walked away with a solid roadmap to start a content marketing strategy,” said Andrew Gaffney, President of G3 Communications. “With this year’s agenda, attendees can expect a more concise and actionable package guiding them through the content marketing process.”

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For a complete list of speakers, please click here.

New to the sponsor lineup are the following companies:

NetProspex is the smarter B2B data partner, helping lead generation professionals increase revenue impact through database management.

Bizo gives marketers instant access to the people who sign the checks at work, and have the most to spend on life: business professionals.

Kapost provides a Content Marketing Platform to enable brands to succeed as publishers.

ReadyTalk provides audio and web conferencing services that are highly reliable, affordable and easy to use, so users can focus on the substance of the meeting rather than the technology behind it.

BlueBird Strategies is a demand generation firm that optimizes marketing automation to drive marketing success.

Vidyard is a video marketing platform that helps marketers drive results with video content.

Madison Logic is the leading provider of data powered lead solutions
for B2B advertisers and online publishers.

True Influence is a software development company that helps marketers leverage technology to deliver the right message to the right person at the right time.

For a complete list of sponsors, please click here.

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