Known as the largest generation in the U.S. labor force, Millennials (defined as between ages 20 to 35) are a valuable demographic in B2B sales and marketing. A recent study from Sacunas, a B2B marketing agency, revealed that 73% of Millennials are involved in some form of B2B decision-making, and one-third are actually the sole decision-maker in their company.

LoopFuse, a cloud-based marketing automation software company, has merged with Nearstream, a provider of social engagement software. The combined company, to be called Nearstream, will offer an integrated customer engagement and automated marketing platform spanning the web, email and social networks.

Nearstream scans social networks such as Twitter, LinkedIn and Facebook to identify and engage customers based on their intent to purchase. LoopFuse provides marketing automation to manage sales prospects through the buying process – website visitor tracking, email lead nurturing, lead scoring, CRM integration and conversion analysis.