Why More CMOs Are Questioning Their Longtime Marketing Stack
I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise…
Demanding Views March 13
Latest In: customer data platform
B2B Marketers Need to Know AEO – Answer Engine Optimization
Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which…
Demanding Views October 24
From Legacy to Innovation: The Rise of Composable CDPs
The Customer Data Platform (CDP) market is undergoing a seismic shift. Legacy players such as mParticle, ActionIQ,…
Feature April 2
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Demandbase Announces Collaboration With Microsoft CDP & Dynamics 365 Customer Insights
Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft's CDP and Dynamics 365 Customer Insights…
Industry News November 10
Terminus Introduces Free Data Audit To Improve GTM Data Accuracy
Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data.…
Industry News October 28
Q&A With Adobe’s Brian Glover: The New Era Of CX Initiatives
Adobe released two new CDPs — B2B and business-to-person (B2P) — for its Experience Cloud, which seeks to…
Industry News October 19
Leadspace CDP Aims To Support Data Management & ABM Plays With AI
The B2B Customer Data Platform (CDP) from Leadspace, a data service provider, is designed to help businesses score,…
Solution Spotlight June 29
Tealium Launches Predict Solution Powered By Machine Learning
Integrated into Tealium AudienceStream, a data-first customer data platform that is designed to create highly granular, unified customer…
Solution Spotlight January 13
Evergage Releases New Data Warehouse Solution For Analysts
Evergage, a personalization and customer data platform, launched the Evergage Data Warehouse solution, which is designed to give…
Industry News August 15
Leadspace Acquires ReachForce; CEO Reveals Insights On Announcement
Leadspace, a B2B customer data platform (CDP), has acquired ReachForce, a marketing data quality automation solutions provider, for…
Industry News June 28
Salesforce Connections 2019: 360-Degree View Of The Customer Requires Unified Data, Simplified Experiences
The continued strive for a 360-degree view of the customer is coming closer to fruition as B2B businesses…
Industry News June 24
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
