Terminus has revealed new updates to its ABM platform that aim to help B2B marketers combine more data sources, automate outreach and improve current account-based reporting capabilities. Features include new ad automation, native intent data features and advanced conversion tracking capabilities designed to enhance account targeting and engagement.
SalesLoft, a sales engagement platform, announced the launch of a new mobile app, machine learning capabilities and a new reporting framework at the company’s annual Rainmaker conference in Atlanta, Ga. The new features are designed to help companies uncover insights and embed intelligence into their SalesLoft platform and CRM to optimize their sales performance and achieve new levels of engagement with prospects.
NetLine Corporation, a content syndication and lead generation services provider, has announced new features for its Portal lead generation platform. The enhancements are designed to help self-serve and full-service clients optimize their lead generation campaigns with greater variation in content offerings and interactive traffic reports.
No matter how often you present to the board, the pressure to perform and justify your existence is ever present and can be one of the most intimidating things you’ll do professionally. And the prep work can be onerous. The hours spent pulling data together from various dashboards, reports and spreadsheets are endless; and weaving together a bulletproof story that can stand up to (what seems at times) “the firing squad” is grueling at best.
Better reporting, measurement, attribution and data are marketers’ greatest areas of focus, according to new research commissioned by the Internet Advertising Bureau. A total of 74% of marketers, media buyers and AdTech executives say better reporting, measurement and attribution will command their attention in 2017. The study also found that close to three-quarters (71%) expect their organization to spend more on audience data and related solutions/services in 2017, which grew from 67% in 2016.
As 2016 comes to a close, you’re probably already having conversations with your team about how you are going to revamp your marketing and sales initiatives to surpass goals, meet quotas and drive pipeline in the new year.
Bulldog Solutions has announced five marketing technology service packages designed to help clients implement and optimize marketing data, technology and reporting infrastructure.
"Creating a solid marketing technology foundation is not just about buying a marketing automation platform (MAP), it's about making sure that there is strong lead management process integration, data quality, systems integration, metrics and reporting, and training and support," said Johnny Anderson, Bulldog’s VP of Marketing.