Terminus unveiled new features for its account-based marketing platform designed to enhance the way B2B marketers target accounts, execute campaigns and move leads through the funnel.
The features are viewed through the Account Hub, a new dashboard intended to provide visibility into campaign strategies with real-time account behavior. Users can adjust campaigns in real-time based on account engagement to increase targeting and enhance ABM initiatives. Users can also set goals and strategies at the account level, as well as segment accounts based on these goals.
"Account Hub enables strategic, automated and measurable campaigns of all sorts," said , Co-founder and CMO at Terminus, in a statement. "With easy access to real-time account data, marketers can accelerate pipeline velocity and convert more leads into customers."
Vajre added that the new direct feature allows marketers to "easily and cost-effectively experiment with direct mail for select prospects, and then see analytics showing whether the direct mail recipients delivered higher value.”