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ZoomInfo To Integrate GPT Into GTM Platform

ZoomInfo, a go-to-market (GTM) software, data and intelligence provider, announced it will integrate GPT technology into its platform. According to the company, the new technology will help transform the way sales and marketing teams connect with their ICP to drive greater results for GTM teams.

“The software world is abuzz over what the future of products like ChatGPT can bring, and we’re thrilled to invent the future of go-to-market with generative AI,” said Henry Schuck, ZoomInfo Founder and CEO, in a statement. “When this integration is complete, our customers will be able to use GPT to shorten cold emails, isolate a call to action from a sales call and much more.”

The integration is designed to empower users to tell the platform what they are looking for and resurface the most relevant insights for their needs. By combining Generative AI and ZoomInfo's data, the company intends to provide real-time insights on who to engage with, when and how.