As new Cloud-optimized marketing strategies such as social media, paid search and search engine optimization effectively deliver both short and long-term results, leading marketing firms are expanding their Cloud expertise and connections. BtoB demand-generation agency Bulldog Solutions has joined the Marketing Cloud, a consortium of Cloud-based marketing services providers focused on transforming and improving the way companies manage and execute end-to-end marketing campaigns.
The Marketing Cloud is a collection of Cloud-based marketing services designed to make internal marketing functions more efficient and external marketing programs more effective. Organizations are running marketing programs focused on delivering a more streamlined approach to powerful enterprise Cloud computing capabilities, without the cost, risk and complexity associated with traditional marketing platforms.
Founded in 2009, the Marketing Cloud is a partnership program for marketing-focused companies designed to make internal marketing operations more efficient and external marketing programs more effective. Marketing Cloud partners have a common goal of enabling companies to strengthen business performance with Cloud-based marketing solutions that are scalable, secure, cost-effective and easy to use.
“We’re pleased to join other marketing and demand-generation leaders in the Marketing Cloud to help promote and advance the adoption of best-in-class solutions and strategies that generate measurable results,” said Todd Davison, President and Co-founder of Bulldog Solutions. “The collective experience and expertise within this alliance is unmatched, making the Marketing Cloud a go-to resource for today’s marketers who are increasingly held to a higher standard to deliver results and prove their influence on sales.”
As innovative thought leaders across a range of categories, companies in the Marketing Cloud share a common vision for:
- Driving revenue through powerful and easy marketing solutions;
- Demonstrating Marketing’s impact on revenue and improving marketing ROI;
- Delivering quick time-to-value and easy implementation; and
- Innovating and disrupting their industries.
The Marketing Cloud will host its first webinar of the year on March 24, “How Top-Performing B2B Companies Harness the Power of Precision Marketing.” Read more about the event on the Bulldog Solutions blog. In addition to Bulldog Solutions, other lead-generation and marketing industry leaders participating in the Marketing Cloud include Marketo, ON24, Conductor, Hoovers, Demandbase, Jigsaw, Luma, PR Newswire, MarketingProfs and The Pedowitz Group.
Demand Discussion: How is your organization utilizing Cloud-based marketing services?