Latest In: marketing automation

B2B buyer engagement B2B lead nurturing content syndication demand generation DemandView EngageSMS intent signals Lead scoring marketing automation SMS marketing
DemandView Launches EngageSMS

DemandView Launches First Text Message Lead Nurture Engine, EngageSMS

Key Takeaways B2B email engagement is in freefall as AI-powered “spam cannons” flood inboxes, dragging down open rates,…

News Brief July 6
agentic AI competitive intelligence Databricks Ventures First-party Data Kindred Ventures marketing automation marketing intelligence mid-market marketing Pomo seed funding
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New Agentic Marketing Intelligence Platform Launched by Ex-Google, Databricks Engineers

Key Takeaways: Pomo turns fragmented market, competitor, demand, creative and channel signals into ranked daily recommendations, then automates…

News Brief June 11
Agentforce AI agents composable content Contentful customer data marketing automation MarTech personalized experiences pipeline generation salesforce
Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers Roosendaal, The Netherlands March 10, 2025: A mobile phone displaying the logo of Salesforce, with the company website, displaying Agentforce, in the background.

Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers

Key Takeaways: Salesforce is combining customer data, AI, and Contentful’s composable content platform to support more personalized cross-channel…

News Brief June 3
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AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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StackAdapt Modern office desk with a computer and laptop displaying data analytics charts, graphs, and floating icons for business intelligence and cloud computing concepts in a flat vector style

AI Meets Marketing: StackAdapt Launches MCP Server for Optimization

Key Takeaways: StackAdapt’s MCP Server integrates campaign intelligence into AI tools, enabling real-time performance insights and optimization. The…

News Brief April 28
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Iterable Launches AI Agent Business person using tablet with virtual AI agents interface overlay. Concept of artificial intelligence, automation, machine learning, chatbot, and digital transformation.

Iterable Launches AI Agent to Scale Personalization

Key Takeaways: Iterable’s Nova Agent uses real-time AI to adapt campaigns, ensuring precise personalization at scale. The platform…

News Brief April 23
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Canva's acquisition of Simtheory and Ortto Laptop computer displaying logo of Canva

Canva Acquisitions Expands Marketing AI Capabilities

Key Takeaways: Canva’s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The…

News Brief April 22
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Demand Spring Gem Case Study Software development team collaborating on coding and project planning in a modern office environment

Scaling B2B Marketing: The Gem and Demand Spring Story

A common issue for fast-growing companies is that, despite a growing head count, certain aspects of marketing are…

Case Studies April 9
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DGR MarTech Stensul Rachel Meranus

Stensul’s 2026 MarTech Outlook on AI and Agency Spend: The Demand Gen Report Interview with Rachel Meranus

The marketing technology landscape is undergoing a massive transformation, driven by the rapid integration of artificial intelligence (AI)…

Feature April 8
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BambooBox ABM There is sticky note with the word ABM. It is an abbreviation for Account Based Marketing as eye catching image.

BambooBox Raises over $6M to Build Managed ABM Operating System

BambooBox announced it has raised a total of $6.6 million in funding led by Peak XV’s Surge, with…

News Brief April 1
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Synter Emerges from Stealth Advanced visual programming interface for AI agent integration, illustrating complex data flow and system architecture

Synter Emerges from Stealth With AI Agent to Execute Paid Media Campaigns

Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams…

News Brief March 27
2026 B2B Trends Report B2B marketing marketing automation marketing budget marketing productivity resource management
DGR DGR B2B Trends Report 032026 LP

Resource Scarcity in B2B Marketing: 2026 B2B Trends Research Report

Modern B2B marketing teams are navigating a challenging landscape defined by heightened expectations and shrinking resources. The 2026…

Blog March 19
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