ActiveCampaign Aims To Empower SMBs To Build Dynamic Workflows With Custom Objects

Published: November 15, 2021

Focused on democratizing data visibility, flexibility and actionable insights for use across a business’s entire tech stack, ActiveCampaign, a customer experience automation platform, is now enabling businesses to build automations leveraging Custom Objects. With Custom Objects, businesses of all sizes are empowered to trigger automations from unique data specific to their business model.

Back-Of-The-Box Details

Legacy CRMs and marketing automation solutions with Custom Objects have ignored most small and medium-sized businesses (SMBs) due to a steep cost and a high level of complexity. The customization provided by those solutions has also fallen short by being difficult to act on while also lacking the ability to connect across all solutions to create a unified view of the customer. With ActiveCampaign Custom Objects, businesses of any size will be able to build powerful workflows that let them create dynamic, automated experiences based on any set of unique data from across their entire tech stack.

Who It’s For

SMBs will now have access to Custom Objects functionalities largely previously available at the enterprise level. Strengthening its commitment to growing businesses, ActiveCampaign is making this functionality more actionable and accessible to businesses of all sizes. Additionally, partners and developers can create new integrations that leverage Custom Objects via API or through App Studio, a self-serve portal to build apps on ActiveCampaign’s platform.

What It Solves

With more than 870+ integrations that 70% of ActiveCampaign customers use, there is no limit to the depth of data possibilities. Due to the wide variety of customers that use ActiveCampaign to grow their business, every customer has different data from various apps that matter to them based on their unique industry, company size, selling model and more.

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What Makes It Special

ActiveCampaign has 600+ automation recipes that data can be leveraged across, allowing businesses to build truly personal communications using Custom Objects that take the entire history of how someone interacts with a business into account, going beyond sales or marketing touchpoints and removing guesswork.


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