Salesforce, Anthropic Expand Partnership with Claudeforce
Key takeaways Salesforce and Anthropic are expanding their partnership to connect Claude’s reasoning with Salesforce data, workflows and…
News Brief September 8
Latest In: CRM
Popl, Apollo.io Team Up to Power In-Person Events
Key Takeaways Popl is deepening its event lead capture value by using Apollo data to enrich in-person contacts…
News Brief August 11
Zoom Updates Revenue Accelerator to Help Teams Connect
Key Takeaways Zoom has expanded Revenue Accelerator with AI-powered capabilities that support sellers before, during and after customer…
News Brief July 22
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Why Your Revenue Tech Is Underperforming (And It’s Not the Software’s Fault)
B2B revenue teams have never had access to more technology. CRMs, marketing automation platforms, ABM tools, sales enablement…
Demanding Views June 2
Aurasell Launches AI-Native OS for GTM Workflows
Aurasell has launched the world’s first artificial intelligence (AI)-Native Go-To-Market Operating System (GTM OS) — a new way…
News Brief February 19
Outcomes Rocket ABM Report Shows ROI Impact of AI Integration
A newly-released Outcomes Rocket report finds that Account-Based Marketing (ABM) has solidified its position as a primary growth…
News Brief December 1
HubSpot Launches First CRM Connector for Anthropic’s Claude
Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer context, those…
News Brief August 26
HubSpot Launches CRM Research Connector with ChatGPT
With over 75% of HubSpot customers using ChatGPT, the company is now offering a new tool to make…
News Brief June 10
Why Your Sales Reps are Struggling: 10 Ugly Truths Sales Leaders Must Face, Immediately
Imagine this: you’ve just finished your morning coffee, feeling optimistic about today’s prospecting calls, only to find an…
Demanding Views April 15
Nimble CRM Launches Email Sequence Automation Tool
Nimble, a social sales and marketing CRM, added Email Sequences to its product line-up to help nurture leads…
Industry News May 29
Pipeliner CRM Makes Voyager AI Email Assistant Free for All Users
Pipeliner CRM, a sales enablement tool and CRM software, expanded its roster of free applications to include its Voyager…
Industry News February 8
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