The New Demand Funnel Is An Hourglass, Says DemandGen International’s David Lewis
The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel…
Industry News July 2
Latest In: marketing automation
Adobe To Buy Neolane For $600M To Fill Out Marketing Cloud
Adobe Systems Inc. agreed to acquire privately held Neolane, a provider of cross-channel campaign management technology, for approximately…
Industry News June 28
Adaptive Computing Revs Up Sales Cycle With Act-On-Salesforce Integration
Adaptive Computing, a cloud computing provider selling to Global 2000 clients, was looking for a more efficient way…
Industry News June 21
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
