ZoomInfo Aims To Simplify Workflows With Automated Data Collection

Published: May 3, 2021

The updated version of ZoomInfo Workflows is designed to help users reimagine the user experience, simplifying workflow setup by automating day-to-day tasks for stronger go-to-market strategies.

Back-Of-The-Box Details

The solution is designed to automate prospect researching, buyer list building and contact database exporting tasks, allowing for better organization of data collection processes to enhance go-to-market strategies. Users can also monitor important topics and add customers to specific campaigns, as well as focus on developing customer relationships with any internal friction.

Key features include:

  • Triggers that are designed to track buyer activities such as website traffic and purchasing intent, which helps teams better add or subtract them from their workflows;
  • Filters that help users organize their contact lists by size, location, role, etc., allowing for ease of access throughout team workflows; and
  • Action signals that inform users when contacts align with their preset triggers and filters, which allows them to easily determine their likelihood to buy and integrate them into their workflows.

Who It’s For

ZoomInfo Workflows is designed for marketers and salespeople looking to simplify their customer data gathering workflows.

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What Makes It Special

ZoomInfo Workflow’s user interface allows users to monitor topics most important to them through a limitless series of triggers, filters and actions, and they can add people to specific campaigns based on the contact information.



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