Years ago, I was working on a market segmentation project for a Global Sales VP and he said, “You know, Mike, there are only two types of customers: the ones you have and the ones you want.” At the time, I didn’t think much about it.
Cloudwords software aims to speed time to market for global marketing campaigns and localized content. By integrating directly with leading marketing automation, CRM, CMS, and Web CMS platforms, Cloudwords automates project workflow, eliminates time-consuming tasks and delivers unprecedented visibility into the localization process.
The wider you cast the net, the more fish you’ll catch. The saying holds true for marketing too. Broaden your demand gen strategies to engage new markets and you’ll uncover untapped opportunities to grow your pipeline and increase conversion rates. But when it’s time to cast the net overseas to reach audiences abroad, things can start to get a little tricky.
Cloudwords, a cloud-based marketing globalization platform, announced the launch of Cloudwords for Oracle Eloqua on the Oracle Eloqua AppCloud. The combined solution is designed to enable Oracle Eloqua customers to accelerate the localization of marketing campaigns to reach global audiences faster.
Cloudwords for Oracle Eloqua allows Oracle Eloqua customers to optimize the localization of marketing campaigns on a global scale, allowing them to easily translate marketing assets, shorten global go-to-market turnaround times, and engage multilingual audiences more effectively.
Cloudwords, a cloud-based translation management application, is integrated with Marketo to streamline multilingual content creation and delivery of global marketing campaigns. The integration will enable users to significantly accelerate and simplify the process of localizing all types of marketing materials, according to Cloudwords officials.
The Cloudwords integration with Marketo will initially be offered to a select group of companies prior to expanded rollout in early 2014.