It is a known fact that integrated sales and email marketing data leaves companies better equipped to provide a superior customer experience, but it continues to be a difficult process for many marketers. According to research from Ascend2, only 25% of companies have extensively integrated disparate marketing technology systems. The same research indicates 22% have not integrated their marketing technologies at all.
Email marketing service provider Delivra has launched the Drip Campaign Builder toll for its email marketing platform. The feature is designed to provide users with the tools to schedule lead nurturing email campaigns, as well as help determine the types of emails to send based on the subscriber’s actions.