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Salesforce State Of Sales Research: AI, Data Insights, Alignment Necessary To Keep Pace With Buyer Expectations

As buyers become more sophisticated and able to navigate their own buying journeys, the role of sales is drastically evolving to align with their needs. Combine that with technological innovation and sales teams face a number of challenges to cater to expectations. Unfortunately, new research from Salesforce has revealed that a majority of sales teams are lagging in terms of meeting these expectations. According to the third edition of the company’s State of Sales report, more than half of sales reps (57%) expect to miss their quotas in 2018.

How AI Is Helping Overturn The 80/20 Rule

Anil kaul 580x388The Pareto Principle, also known as the “80/20 rule,” is familiar throughout the business world. In sales, the formula is this: 20% of sales reps drive 80% of sales. The 80/20 rule applies across industries and national boundaries. It has persisted for generations, even though sales managers and business leaders try to move the needle on productivity using a variety of techniques.

New Research: Only 12% Of Marketers Very Confident In Their Knowledge Of AI

There continues to be room for growth and education in the artificial intelligence (AI) space, according to new research from EverString and Heinz Marketing. The study, which surveyed roughly 300 marketing and sales professionals across multiple industries, shows that only 12% of respondents are “very confident” in their AI knowledge, while 55% said they are “somewhat confident.”

SiriusDecisions Debuts New Matrix To Help B2B Companies Accelerate AI Applications For ‘High-Def View’ Of Audiences

Despite the buzz around artificial intelligence (AI), many B2B organizations have been slow to adopt and deploy AI-powered applications due to a limited understanding of the technology and how it can impact all areas of the revenue engine.

During its Summit in Las Vegas this week, SiriusDecisions debuted a new matrix framework to help companies better understand the four categories of AI, as well as use case examples and guidance for advancing their AI journey.

Mintigo Announces Integration With Oracle For Predictive Sales Platform

Mintigo, an AI-based sales and marketing platform, has announced that Sales Coach 360, its AI-powered predictive sales platform, can now be integrated with Oracle Profiler, a sales productivity application from the Oracle Marketing Cloud. Through the integration, Mintigo aims to help sales and marketing professionals learn, discover and engage prospective buyers with personalized communication throughout the buyer journey.

Oracle Adds AI Features To Customer Experience Cloud

Oracle has updated its Customer Experience (CX) Cloud Suite with AI-powered features designed to help marketing and sales professionals improve the customer experience and boost business results through real-time behavioral insights, ad optimization and AI marketing management. The Cloud also includes enhanced campaign development and personalized loyalty programs for the entire buyer journey.

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