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Dreamforce 2017: Need For Smarter, Personalized Buyer Experiences Fuels AI Growth

B2B marketing and sales teams are looking to their tech stacks to execute complex campaigns and deliver more personalized customer experiences to meet buyer expectations. This has driven much of the conversation this year at Salesforce’s annual Dreamforce conference, and company Founder and CEO Marc Benioff calls this development the “fourth industrial revolution.”

Exclusive Q&A: Marketing In The Age Of AI

Marketers, brace yourselves: machines are coming to take over your jobs. But fear not! A new book from authors Nancy A. Shenker and Jim D’Arcangelo — titled: Embrace The Machine: 111 Ways AI Will Change Your Marketing Job — aims to prepare modern marketers to accept AI, learn about it and embrace the change so both humans and machines can coexist in business.

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Uberflip Introduces AI-Powered Content Recommendation Solution

Uberflip AI is designed to give marketers the ability to fuse the art of marketing with the power of artificial intelligence. The solution aims to help marketers recommend content to their audiences. The company said its AI-based recommendation engine creates deeper content engagement, more personalized content experiences, and accelerates sales cycles for marketers and salespeople.

Why AI Is A Necessity For Your Marketing Strategy

1Anil KaulWhen artificial intelligence (AI) pioneer Alan Turing said, “A computer would deserve to be called intelligent if it could deceive a human into believing that it was human,” all he meant was there might come a time when virtual assistants and bots will become close to real-life personal assistants.

Aviso Launches AI-Driven Sales Forecasting Platform

Aviso Sales Vision is an AI-driven sales forecasting and visibility platform that aims to give CROs and sales operations leaders 360-degree visibility into sales forecasts, pipeline health and sales performance.

FEATURES/FUNCTIONALITY

Aviso Sales Vision is designed to provide sales executives and operations leaders real-time data and insights for greater control of quarterly performance and the ability to make more informed decisions. Aviso develops forecasts through analysis of sales and pipeline performance based on eight historical quarters and real-time CRM data.

Additionally, unique deal pacing aims to reveal whether deals are moving through the pipeline at the appropriate pace, as well as if the new pipeline is being created at a pace that is sufficient to meet quota. Advanced forecast rollup provides drill-down capabilities and visibility into what has changed and why at every level. 

TARGETED USERS

The solution is geared towards CROs, sales leaders, reps and sales operations executives in large, multi-level organizations.

COMPATIBILITY

Aviso collects data from Salesforce, Microsoft Dynamics CRM and other data sources, evaluates sales performance over the previous eight quarters, and applies AI and machine learning to generate accurate forecasts, actionable deal insights and predict the value of user’s pipeline. 

DELIVERY/PRICING MODELS

Aviso uses a typical SaaS delivery model. Pricing runs at around $75 per user, per month.

CURRENT CLIENTS/USERS

Customers include LogRhythm, RingCentral, Splunk and Apttus.

COMPETITIVE POSITIONING

Unlike other forecasting tools, spreadsheets or analytics built in CRM, Aviso Sales Vision is built on a powerful AI engine and machine learning algorithms designed specifically to give sales leadership in large organizations the information they need to manage the business. 

CONTACT

155 Constitution Drive 
Menlo Park, CA 94025 
(650) 567-5470 
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