Salesforce And IBM Expand Partnership To Bring AI Capabilities To Quip, Service Cloud

ibm np partnership devices

Salesforce and IBM announced that they have expanded their strategic partnership in an effort bring together IBM’s Cloud and Watson services with Salesforce’s Quip and Service Cloud Einstein offerings. The expanded partnership positions both companies to help their customers better connect and engage with prospective customers, while also enhancing collaboration capabilities with deeper AI.

Five Ways Artificial Intelligence Is Transforming B2B Marketing

Meredith SalesforceOver the last few years, B2B marketers have begun turning to artificial intelligence (AI) to improve the effectiveness of their campaigns and accelerate business growth. Research shows that 80% of B2B marketing executives believe that AI will revolutionize the field in the next five years. However, only 10% report using AI applications today. The lag in adoption is a missed opportunity.

The Myths & Realities Of AI In Marketing & Sales

Research Report

AI is poised to fundamentally change businesses across industries by automating spreadsheet-level tasks that will free up time for more strategic-level thinking. This extends to the B2B sales and marketing world, where executives agree that AI will be "transformative" and a "game changer" for their businesses.

Check out this in-depth research report to see how your AI expertise stacks up against peers.

Here's a sneak peek at the findings:

  • 67% of survey respondents said AI will either be hugely beneficial and/or transformative;
  • 70% feel AI-powered applications will help to improve and accelerate the buyer's journey by recommending next best actions;
  • 38% of respondents plan to use AI-powered applications within their marketing and sales tech stacks.

Get all of the results by downloading the report today!

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  • Published in Research

Dreamforce 2017: Need For Smarter, Personalized Buyer Experiences Fuels AI Growth

B2B marketing and sales teams are looking to their tech stacks to execute complex campaigns and deliver more personalized customer experiences to meet buyer expectations. This has driven much of the conversation this year at Salesforce’s annual Dreamforce conference, and company Founder and CEO Marc Benioff calls this development the “fourth industrial revolution.”

Exclusive Q&A: Marketing In The Age Of AI

Marketers, brace yourselves: machines are coming to take over your jobs. But fear not! A new book from authors Nancy A. Shenker and Jim D’Arcangelo — titled: Embrace The Machine: 111 Ways AI Will Change Your Marketing Job — aims to prepare modern marketers to accept AI, learn about it and embrace the change so both humans and machines can coexist in business.

  • Published in Blog
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