Conversica aims to help businesses discover their most interested prospects to drive revenue opportunities. Its AI-powered assistants are positioned to initiate contact, intelligently interpret replies and craft tailored responses to engage prospects until they are ready to speak to a representative.
Acrolinx is an content creation platform driven by artificial intelligence (AI). The latest release of the platform, Acrolinx version 5.4, includes refinements and new features designed to streamline content creation and examine performance data to help marketers improve content creation and drive business results.
Despite the buzz around artificial intelligence (AI), many B2B organizations have been slow to adopt and deploy AI-powered applications due to a limited understanding of the technology and how it can impact all areas of the revenue engine.
During its Summit in Las Vegas this week, SiriusDecisions debuted a new matrix framework to help companies better understand the four categories of AI, as well as use case examples and guidance for advancing their AI journey.
InsideView, a sales and marketing intelligence software, has launched InsideView Apex, a go-to-market decision engine that aims to turn the timely, manual process of market analysis into an automatic, daily routine.
Mintigo, an AI-based sales and marketing platform, has announced that Sales Coach 360, its AI-powered predictive sales platform, can now be integrated with Oracle Profiler, a sales productivity application from the Oracle Marketing Cloud. Through the integration, Mintigo aims to help sales and marketing professionals learn, discover and engage prospective buyers with personalized communication throughout the buyer journey.
Oracle has updated its Customer Experience (CX) Cloud Suite with AI-powered features designed to help marketing and sales professionals improve the customer experience and boost business results through real-time behavioral insights, ad optimization and AI marketing management. The Cloud also includes enhanced campaign development and personalized loyalty programs for the entire buyer journey.
Mintigo is positioned to deliver data-driven customer insights and generate leads with high conversion rates. Marketers can use Mintigo Predictive Audience to enhance their account-based marketing (ABM) strategy, shorten sales cycles and drive revenue.
Artificial Intelligence (AI) and machine learning are being baked or integrated into every aspect of B2B technology. Early adopters are seeing success leveraging AI to enhance and scale personalization efforts, offer content recommendations via owned channels and streamline the sales cycle.
Metadata, an AI-powered demand generation platform, has partnered with LinkedIn Marketing to integrate its platform with LinkedIn’s advertising APIs. By joining the Partners Program, Metadata is positioned to help marketers design and improve ABM campaigns on the social platform.
SaleScout is designed to provide B2B sales intelligence to improve productivity and accelerate revenue. Using the ScoutSense listening technology, the company sources unique data and sales triggers on 10 million companies and verifies all contacts to validate user databases.