Validar is a B2B event marketing solution designed to automatically track attendees and score leads at events while managing, categorizing and importing leads from offline sources.
Validar’s Lead Import for AppExchange positions users to automate the synching of lead data from any marketing touch point directly into Salesforce.com. This enables users to boost lead management processes and automate lead distribution to the correct sales reps.
Lead Import intends to:
- Import lead sources or campaigns with AnySource and Validar Lead Capture;
- Lower the cost per qualified lead; and
- Incorporate leads from one source into multiple campaigns.
Validar is compatible with Salesforce.
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Validar Lead Import aims to improve the lead management process for every member of a marketing team. Lead Import also imports all online and offline lead sources to create consistent projections of the user’s marketing efforts.
The user can also prevent duplicates with contact and lead matching, get detailed ROI reporting and support any existing levels of Web forms with Web-to-Lead.
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