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Feature Articles

New Survey Shows Firms Focusing On Demand Generation Are Outgrowing Their Competition

Companies with effective lead generation strategies are more likely to outgrow their competitors, according to the findings of a recent research study conducted by Marketing Profs and the Lenskold Group. The report titled “BtoB Lead Generation: Marketing ROI & Performance Evaluation Study,” explored the practices companies are utlizing to track…
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Kraft Tallies $100M in Sales Lift By Tapping Into Online Communities

Tapping into consumers’ constant desire for a successful weight loss program, Kraft Foods partnered with South Beach Diet to introduce a new meal and snack product line. To jumpstart the launch, Kraft worked closely with online consumer groups to learn about their needs and educate them about dieting basics, through…
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Online Video Drawing More Eyeballs Among Marketers, Expanding in BtoB

With comScore data showing 9.5 billion online videos were viewed by 138 million Americans last year, more and more marketers are turning to video as a viral marketing tactic to support their branding and demand generation efforts. While the new media is being adopted more rapidly by consumer marketers, BtoB…
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