6sense Acquires ZenIQ To Strengthen ABM Capabilities

Published: April 11, 2018

6sense, a predictive intelligence platform, has acquired ZenIQ, an account-based marketing and sales orchestration solution.

The acquisition positions 6sense to provide a comprehensive account-based marketing solution designed to enhance data, detect potential accounts and buying centers, develop personalized engagement profiles and coordinate marketing and sales efforts across the buyer journey.

“This acquisition accelerates our feature roadmap for the 6sense Platform by more than two years,” said Amar Doshi, VP of Product at 6sense, in a statement. “Over the coming months, in addition to currently supported campaign types, 6sense customers will be able to seamlessly run ZenIQ orchestration smart plays with native 6sense ABM digital campaign creation for campaigns on Google, LinkedIn and Facebook. This will enable efficient and dynamic digital outreach to the right accounts at the right time.”

The enhanced platform is positioned to:

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  • Gather, link and enrich data across systems;
  • Create ideal customer profiles and target segments;
  • Evaluate full-funnel accounts and buying centers across channels;
  • Develop an automatic and unified account strategy from multiple workflows;
  • Generate campaigns that are digital or pre-integrated in platforms;
  • Measure impact of ABM tactics on pipeline growth and revenue;
  • Centralize sales insight and automate simple tasks; and
  • Alert sales teams of buyer needs and engagement activity.

“We met Srihari [Kumar, CEO of ZenIQ] and team and instantly shared a common vision with our combined products fulfilling a market need,” said Jason Zintak, CEO of 6sense, in an interview with Demand Gen Report. “The synergies were obvious and we quickly moved on the opportunity to be better together.  We have several customers in common who validated the power of our joint offering.”

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