Magento Expands Footprint In B2B Market With New Program

Published: August 14, 2015

Magento placeitMagento, an eBay Enterprise company and E-commerce platform provider, unveiled its B2B program designed to bring a more consumer-like approach to the B2B buying process.

The Magento Enterprise Edition positions users to engage prospective buyers throughout their buying journey. Users can increase customer loyalty by offering personalized messaging to buyers based on their demographic profile and past buying history.

The company has also launched a B2B Partner Initiative intended to promote the program’s growth. Some of the early partners include Alpine Consulting, eWave, Gorilla Group and Perficient.

Other features include:

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  • Account management capabilities;
  • Self-service capabilities for buyers to make bulk orders;
  • Mobile responsive design; and
  • Inventory tracking tools.

“About 40% of Perficient’s Magento implementations have been for B2B companies,” said Kaushal Shah, Magento ecommerce practice leader at Perficient. “The customers we work with, including Gemaire and BSN Sports, value Magento for its state of the art commerce capabilities to create the consumer-like experiences B2B buyers expect.”

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